乡村振兴背景下农村电商培训绩效评估模式初探  

Preliminary Study on Performance Evaluation Model of Rural E-commerce Training under the Background of Rural Revitalization

作　　者：邵佩华[1] 周剑敏[1] Shao Peihua;Zhou Jianmin(Zhejiang International Maritime College,Zhoushan 316021,China)

机构地区：[1]浙江国际海运职业技术学院,浙江舟山316021

出　　处：《浙江国际海运职业技术学院学报》2022年第3期46-49,共4页Journal of Zhejiang International Maritime College

基　　金：2022年度舟山市社会科学研究课题“乡村振兴背景下农村电商培训绩效评估研究”(序号:82)。

摘　　要：电商培训是渔农村电商人才培养的重要手段。当前,各地相关部门大力开展电商培训,以期为农村电商发展提供人才支撑。科学运用柯氏四级培训评估模型评价电商培训效果,有助于电商培训健康、持续发展。针对舟山市渔农村电商培训的特点,总结了乡村振兴背景下农村电商事业的重要性及相关培训活动的开展对电商活动发展的影响,分析了农村电商经营模式的特点和培训绩效评测过程中的针对性要求,提出了柯氏四级培训评估模型在农村电商培训绩效评测中的运用方案。E-commerce training is an important means of training e-commerce talents in rural fishing villages.At present,relevant departments around the country are carrying out e-commerce training vigorously in order to provide talent support for the development of rural e-commerce.Scientific application of Kirkpatrick model to evaluate the effect of e-commerce training is conducive to the healthy and sustainable development of e-commerce training.According to the characteristic of e-commerce training in rural fishing villages,the article points out that carrying out relevant training activities is very important for the development of the e-commerce in rural area.It also analyzes the characteristics of the rural e-commerce management pattern and the specific requirements in the process of training performance evaluation,and puts forward Kirkpatrick model in the application.

关 键 词：培训绩效 农村电商 柯氏四级培训评估模型 

分 类 号：F724[经济管理—产业经济]