现象学视域下福田繁雄平面设计语言研究  

RESEARCH ON SHIGEO FUKUDA’S GRAPHIC DESIGN LANGUAGE FROM THE PHENOMENOLOGICAL PERSPECTIVE

作　　者：纪宇 JI YU

机构地区：[1]江南大学设计学院

出　　处：《设计》2022年第22期111-113,共3页Design

摘　　要：在现象学视域下对日本平面设计大师福田繁雄的设计语言进行探究。在目前已有的研究基础上,运用现象学还原与本质直观的方法,返回到平面设计中视觉传达的本质。文章解读了福田繁雄的平面设计语言与思维,并进行了理论概括。福田繁雄的平面设计语言,其立足点是人类视觉,其创新途径是“想象力的自由变更”,其特殊魅力是个性化的普遍说服力。福田繁雄的设计思维对于促进中国现代平面设计的发展具有积极意义。This paper probes into the design language of Japanese graphic designer Shigeo Fukuda from the perspective of phenomenology.On the basis of the existing research,it returns to the essence of visual communication in graphic design by means of phenomenological reduction and essential intuition.This paper explains Shigeo Fukuda’s graphic design language and thinking,and summarizes the theory.Shigeo Fukuda’s graphic design language is based on human vision,and its innovative approach is"the free change of imagination",and its special charm is the personalized universal persuasion.Shigeo Fukuda’s design thinking is of positive significance to the development of modern graphic design in China.

关 键 词：现象学 福田繁雄 视错觉 人类视觉 平面设计语言 设计思维 

分 类 号：J0-02[艺术—艺术理论]