居民感知价值对康养旅游支持行为的影响研究——基于情绪评价理论的视角  

A Research on the Influence of Residents’Perceived Value on the Support Behavior of Wellness Tourism:Based on the Perspective of Emotion Appraisal Theory

作　　者：何莽[1] 张紫雅 黎耀奇 李军 HE Mang;ZHANG Ziya;LI Yaoqi;LI Jun(School of Tourism Management,Sun Yat-Sen University,Zhuhai 519080,China;School of Tourism Management,South China Normal University,Guangzhou 510006,China;Southern Marine Science and Engineering Guangdong Laboratory(Zhuhai),Zhuhai 519080,China)

机构地区：[1]中山大学旅游学院,广东珠海519080 [2]华南师范大学旅游管理学院,广东广州510006 [3]南方海洋科学与工程广东省实验室(珠海),广东珠海519080

出　　处：《旅游科学》2022年第4期18-41,共24页Tourism Science

基　　金：广东省自然科学基金项目“转型期珠(海)澳(门)跨境群体的身份构建与地方响应”(2022A1515010376)。

摘　　要：伴随社会的进步和国民生活水平的提升,国家和人民愈加重视健康问题。康养旅游这一旅游发展新模式由于契合了民众多样化的健康需求,近年来正成为旅游业发展的重要趋势。然而,目前学术界少有研究探讨康养旅游地居民对康养旅游发展所持的态度、行为及影响因素。对于此,文章基于情绪评价理论,研究康养旅游地居民对康养旅游发展的支持行为。对石柱土家族自治县324份有效居民样本进行结构方程分析,结果表明,康养旅游地居民对康养旅游的感知价值能显著提升居民的支持行为,积极情绪在这一关系中起完全中介作用。此外,先前知识显著正向调节康养地居民感知价值对积极情绪的影响,即具有较高康养旅游知识的居民,其感知价值对积极情绪的影响更强烈。With the progress of society and the improvement of people’s living standards,the country and people are paying more and more attention to health issues.Wellness tourism,a new model of tourism development,is becoming an important trend in the development of tourism in recent years because it meets the diverse health needs of the people.However,in the near future,there is a small amount of research in the academic world.In response to this,based on the Emotion Appraisal Theory,this article examined the supportive behaviors of residents in wellness tourism destinations for the development of wellness tourism.The results of the structural equation analysis on 324 samples of effective residents in Shizhu Tujia Autonomous County show that the perceived value of wellness tourism by residents in wellness tourism destinations can significantly enhance residents’supportive behaviors,and positive emotions play a completely intermediary role in this relationship.In addition,prior knowledge significantly positively regulates the impact of the residents’perceived value on positive emotions in wellness tourism destination.That is,residents with higher wellness tourism knowledge have stronger impacts on positive emotions.

关 键 词：情绪评价理论 康养旅游 居民感知价值 积极情绪 先前知识 支持行为 

分 类 号：F590.8[经济管理—旅游管理]