陕西旅游满意度影响机制研究——基于PERVAL理论的视角  

Research on Shaanxi Tourism Satisfaction Influence Mechanism--Based on the Perspective of PERVAL Theory

作　　者：赵锴[1] 徐晓瑜[1] 钟梦媛 ZHAO Kai;XU Xiao-yu;ZHONG Meng-yuan(School of Economics and Finance,Xi’an Jiaotong University,Xi’an 710061,China)

机构地区：[1]西安交通大学经济与金融学院,西安710061

出　　处：《陕西行政学院学报》2022年第4期107-114,共8页Journal of Shaanxi Academy of Governance

基　　金：陕西省社会科学基金项目“创意阶层理论视角下西安创新人才群体的形成机制及优化路径研究”(2019D035);陕西省软科学研究计划项目“质量发展观下陕西旅游竞争力提升策略研究”(2019KRM161);陕西步长西咸研究院专项基金“陕西省养老旅游产业发展模式创新研究”(SMZX202111);陕西省软科学研究计划项目“区域创新能力提升与影响因素研究”(2021KRM065)。

摘　　要：基于PERVAL理论视角,通过结构方程模型探索来陕旅游情景下的消费者多维价值认知对旅游满意度提升的影响效应发现:陕西旅游产品和服务的宣传价值对消费者满意度的提升并没有显著影响;陕西旅游满意度主要被社会价值、新奇价值、情感价值与功能价值所影响,但新奇价值和情感价值的效应明显更高;消费者个体特征包括年龄、性别、职业和收入均对消费者多维价值认知的效应具有调节作用。来陕旅游人员的动机具有复杂性和动态性,后疫情时代,地方旅游产业发展可根据此结论探索精准营销路径。Based on the perspective of PERVAL theory,this thesis adopts the form of questionnaire survey.Under the tourism situation in Shaanxi,it further explores the influence of consumer multi-dimensional value cognition in promoting the tourism satisfaction through the structural equation model.The results of the research are:The publicity value of Shaanxi tourism products and services has no significant impact on the improvement of consumer satisfaction;Shaanxi tourism satisfaction is mainly affected by social value,novelty value,emotional value and functional value.Moreover,the effects of novelty value and emotional value are evidently higher;Consumers’individual characteristics,which include age,gender,occupation,and income,all play a regulatory role in consumers multi-dimensional value perception.These conclusions not only are conducive to relevant departments for comprehending the complexity and dynamics of tourism motives towards Shaanxi,but also enrich domestic theoretical and practical research on the creation of tourists multi-dimensional value,thus provide conceptual guidance for the precise marketing of regional tourism industry development in the post-epidemic era.

关 键 词：PERVAL 陕西旅游 价值认知 满意度 新奇价值 

分 类 号：F274[经济管理—企业管理]