基于产业集群视角下的宁夏葡萄酒品牌建设研究  

Research on Ningxia Wine Brand Construction from Perspective of Industrial Cluster

作　　者：马雯 Ma Wen(School of Agriculture,Ningxia University,Yinchuan,Ningxia 750021)

机构地区：[1]宁夏大学农学院,宁夏银川750021

出　　处：《宁夏农林科技》2022年第6期50-54,共5页Journal of Ningxia Agriculture and Forestry Science and Technology

摘　　要：从产业集群视角分析宁夏贺兰山东麓葡萄酒产业集群发展的基本特征、宁夏葡萄酒品牌建设状况以及存在的问题,提出宁夏葡萄酒品牌发展和完善措施。对充分发挥贺兰山东麓葡萄酒区域品牌的品牌价值效应及宁夏葡萄酒品牌建设具有十分重要的现实意义。In this paper, basic characteristics of the development of wine industrial cluster in eastern foothills of Helan Mountains in Ningxia, the situation and problems of Ningxia wine brand construction based on industrial cluster were put forward;And countermeasures of Ningxia wine brand development and improvement were put forward, which is of great significance for bringing into full play the brand value effect of regional wine brand in eastern foothills of Helan Mountains and building Ningxia wine brand.

关 键 词：贺兰山东麓 葡萄酒品牌 产业集群 宁夏 

分 类 号：F326[经济管理—产业经济]