杭州市商铺租金分布特征及影响因素研究  

The Spatial Pattern of Retail Store Rent in Hangzhou and Its Driving Forces

作　　者：王灿 叶宇[2] 陈晨[3] WANG Can;YE Yu;CHEN Chen

机构地区：[1]长三角智能规划国际研发院 [2]同济大学建筑与城市规划学院教育部生态化城市设计国际合作联合实验室(同济大学)建成环境技术中心 [3]同济大学建筑与城市规划学院上海市城市更新及其空间优化技术重点实验室城市规划系

出　　处：《上海城市规划》2022年第5期104-111,共8页Shanghai Urban Planning Review

基　　金：国家自然科学基金重点项目“基于大数据的城市中心区空间规划理论与关键技术研究”(编号51838002);浙江省自然资源厅科技项目“跨市县域国土空间一体化发展规划技术方法研究”(编号2021-78)资助。

摘　　要：商业地产价格是城市经济发展水平的表征指标之一,然而由于商业地产价格成因的复杂性和数据可获得性等问题,有关商业地产价格影响机制的研究还存在局限性。基于网络开放数据,聚焦城市尺度下的浙江省杭州市商铺租金分布特征,并基于特征价格模型探讨商铺特征、建筑特征、租约特征、消费特征、区位特征等特征属性对商铺租金的影响。与以往研究相比,证实了消费特征对于商铺租金具有显著影响,并对5类特征进行内部因素比较。同时,在区位特征这一影响商铺租金最重要的类型中,小尺度的路网可达性具有最大的正向影响。进一步讨论了研究成果对商业开发、商铺选址和商业网点规划的启示。Commercial real estate price is one of the indicators of urban economic development level.However,due to the complexity of the causes of commercial real estate prices and the availability of data,the research on the influence mechanism of commercial real estate prices is still limited.Based on open data from the Internet,this study focuses on the distribution characteristics of retail store rents in Hangzhou at the urban scale,and explores the influence mechanism of characteristic attributes such as retail store characteristics,architectural characteristics,lease characteristics,consumption characteristics and location characteristics on retail store rents based on hedonic price model.Compared with previous studies,this paper confirms that consumption characteristics have a significant impact on retail store rents,and makes an internal factors comparison of five types of characteristics.At the same time,the accessibility of small-scale road networks has the greatest positive impact among the most important types of location characteristics affecting retail store rents.The implications for commercial development,retail store site selection and commercial network planning are also discussed.

关 键 词：商铺租金 商业地产 特征价格模型 路网组构 杭州市 

分 类 号：TU984[建筑科学—城市规划与设计]