基于Vague集和组合赋权的新能源汽车企业生态位适宜度测度与优化研究  

Research on Niche Suitability Measurement and Optimization of New Energy Vehicle Enterprises Based on Vague Set and Combination Weighting

作　　者：伊辉勇 唐玲 Yi Huiyong;Tang Ling(School of Economics and Management,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]重庆交通大学经济与管理学院,重庆400074

出　　处：《工业技术经济》2022年第12期68-76,共9页Journal of Industrial Technological Economics

基　　金：国家社会科学基金项目“双城经济圈背景下成渝两地高新产业种群协调发展机制研究”(项目编号:20XGL030)。

摘　　要：新旧整车企业不断重塑高速发展的新能源汽车产业的格局,科学评价和预判深度变革新能源企业竞争现状和态势至关重要。本文基于Vague集理论和组合赋权法,对国内新能源汽车整车制造企业生态位适宜度展开研究。从企业生态位宽度和深度两个评价维度出发,基于资源和能力两个视角构建出新能源汽车企业生态位评价指标体系,借助Vague集、MACBETH法和熵权法建立生态位适宜度研究模型,以我国6个地区的上市新能源整车制造企业数据为样本进行实证分析。结果表明:企业生态位适宜度较高的企业大多是传统造车企业;造车新势力表现突出的主要原因是在短期内迅速提升企业生态位深度;传统造车企业行业转型的关键点在于维持企业生态位宽度的同时也要注重企业生态位深度提升。New and old vehicle enterprises are constantly reshaping the pattern of high-speed development of new energy automobile industry.It is very important to scientifically evaluate and predict the competition status and situation of new energy vehicle manufacturing enterprises in depth.Based on Vague set theory and combined weighting method,this paper studies the niche suitability of domestic new energy automobile enterprises.Starting from the two evaluation dimensions of enterprise niche width and depth,the ecosystem niche evaluation index system of new energy vehicle enterprises is constructed from the perspectives of resources and capabilities.The niche suitability research model is established by Vague set,MACBETH method and entropy weight method.The data collected from 16 listed new energy vehicle manufacturing enterprises are taken as samples for empirical analysis.The results show that most of the enterprises with higher niche suitability are traditional automobile manufacturing enterprises.The main reason for the outstanding performance of new forces in car manufacturing is to rapidly enhance the depth of enterprise ecological niche in a short period of time.The key point of industry transformation of traditional automobile manufacturing enterprises is to maintain the width of enterprise ecological niche and pay attention to the depth of enterprise ecological niche.

关 键 词：新能源汽车 VAGUE集理论 生态位适宜度 组合赋权法 传统造车企业 造车新势力 

分 类 号：F270[经济管理—企业管理] F224[经济管理—国民经济]