国庆酒水动销,线上线下哪家强?  

Alcoholic Bcoerages Saw Parying Degrees of Growth During the Vational Day Holiday

作　　者：宋婕 

机构地区：[1]不详

出　　处：《葡萄酒》2022年第11期18-21,共4页Wine

摘　　要：国庆假期刚过,在这个被大家称为“2022年里最后一个快乐长假”的十一黄金周里,线上和线下的酒水销售均迎来了不同程度的增长。尤其引人关注的是,以文旅、聚会、露营等为代表的度假方式有效地带动了终端酒水市场的动销。The National Day holiday has just passed,and both online and offine sales of alcoholic beverages saw varying degrees of growth,which was described as"the last long and happy holiday of 2022".Of particular interest was the fact that the retail alcoholic beverage market was effectively driven by holidays represented by travel,parties and camping.

关 键 词：线上线下 酒水 度假方式 十一黄金周 假期 国庆 

分 类 号：F59[经济管理—旅游管理]