《新神榜:杨戬》:互文性、拼贴与奇观制造  

New Gods: Yang Jian: Intertextuality, Collage and Wonders Making

作　　者：陈可红[1] Chen Kehong

机构地区：[1]浙江传媒学院动画与数字艺术学院

出　　处：《电影艺术》2022年第6期78-80,共3页Film Art

基　　金：2022年国家社科基金艺术学项目“当代中国电影文化记忆与国族认同研究”(项目号:22BC044);国家社会科学基金“十三五”规划2019年教育学重点课题“中国中小学艺术教育改革研究”(项目号:ALA190017)阶段性成果。

摘　　要：从视觉呈现来说,《新神榜:杨戬》是新神话主义潮流下中国商业动画电影重新讲述传统IP的样本,其叙事创新主要通过三种方式:通过对多种源文本进行互文性再造,赋予传统人物当代的情感和价值;通过拼贴式搭建,创建亦奇幻亦科幻的超现实景观;通过人物的巨大化投影,建构东方式的奇观想象。这套基于数字影像技术的动画视觉呈现体系,迎合了新生代年轻观众的接受心理和消费预期,发展出区别于美、日动画的中国动画影像新语汇。From the perspective of visual presentation, New Gods: Yang Jian was a typical case of Chinese commercial animation film retelling traditional IP under the trend of the Neo-mythologism. Its narrative innovation was mainly through three ways: giving traditional characters with contemporary emotions and values by reconstructing intertextuality of various source texts, creating a surreal universe which is both magic and science fiction through collage construction, and constructing the spectacle imagination of the eastern way through the huge projection of the figures. This set of animation visual presentation system based on digital imaging techniques caters to the acceptance psychology and consumption expectation of the new generation of young audiences, and develops the new vocabulary of Chinese animation image that is different from American and Japanese animation.

关 键 词：《新神榜:杨戬》 互文性 拼贴 奇观制造 

分 类 号：J954[艺术—电影电视艺术]