健康类盐产品的消费意愿及对盐企的启示  

Consuming Willingness of Healthy Salt Products and Its Enlightenment to Salt Enterprises

作　　者：黄桂玲 史卫红 刘红 周致用 王宏伟 张晶 HUANG Gui-ling;SHI Wei-hong;LIU Hong;ZHOU Zhi-yong;WANG Hong-wei;ZHANG Jing(Jiangsu Research Center for Primary Health Development and General Practice Education,Jiangsu Vocational College of Medicine,Yancheng 224005,China;Nanjing Tech University Pujiang institute,Nanjing 211134,China;School of Medicine,Jiangsu Vocational College of Medicine,Yancheng 224005,China)

机构地区：[1]江苏医药职业学院江苏基层卫生发展与全科医学教育研究中心,江苏盐城224005 [2]南京工业大学浦江学院,江苏南京211134 [3]江苏医药职业学院医学院,江苏盐城224005

出　　处：《盐科学与化工》2022年第11期26-30,共5页Journal of Salt Science and Chemical Industry

基　　金：盐城市政府社科奖励基金项目“健康养生视角下盐的保健文化与功能研究”(20szfsk133);江苏省教育厅哲学社会科学重点研究基地基金资助项目(2020B08);江苏高校哲学社会科学研究基金项目(2018SJA2119)。

摘　　要：为了促进盐健康产业快速发展,文章对不同消费群体的盐保健认知和消费意愿进行问卷调查。调查结果表明,人们对盐的保健作用的认知不够全面,对健康类盐产品的使用率偏低。提示盐企应加强盐的健康教育,开发能够满足不同消费群体特殊需求的健康类盐产品,并通过多种途径进行宣传,加快建立多品种盐行业标准,促进盐健康产业良性和可持续发展。In order to promote the rapid development of salt health industry,this article conducted a questionnaire survey on salt health cognition and consumption intention of different consumer groups.The results showed that people's cognition of the health care function of salt is not comprehensive,and the utilization rate of healthy salt products is low.It is suggested that salt enterprises should strengthen salt health education,develop healthy salt products that can meet the special needs of different consumer groups,and publicize them through various ways,so as to accelerate the establishment of industry standards for variety salt,and promote the benign and sustainable development of salt health industry.

关 键 词：盐 健康类盐产品 消费意愿 多品种盐 

分 类 号：F416.8[经济管理—产业经济]