2021年中国网络游戏产业发展报告  

China's Online Game Industry Report 2021

作　　者：陈信凌[1,2,3] 伍嘉欣 Chen Xinling;Wu Jiaxin

机构地区：[1]南昌大学 [2]南昌大学新闻与传播学院 [3]教育部新闻传播学类专业教学指导委员会

出　　处：《中国传媒产业发展报告》2022年第1期168-180,M0011,M0012,共15页REPORT ON DEVELOPMENT OF CHINA'S MEDIA INDUSTRY

摘　　要：2021年新冠肺炎疫情防控进入常态化阶段,“宅经济”的影响逐步减弱,中国网络游戏市场的实际销售收入和游戏用户增速放缓。在行业监管新政的引导下,众多游戏厂商强化责任意识,未成年人网络防沉迷举措再升级,中国网络游戏产业朝着精品化的方向迈进,并由此带动游戏直播行业的热度。此外,多品类游戏在海外进发出强大的市场活力,体现了中国自研游戏较高的全球竞争力。未来伴随着国内游戏市场竞争加剧,游戏厂商对于优质IP、研发人才的争夺将更为激烈。“元宇宙”概念的出现,或将为网络游戏产业带来新的发展机遇。In 2021,the epidemic prevention and control entered a normalized stage,the influence of the home economy gradually weakened,and the growth rate of the actual sales revenue and the number of game users in China's online game market slowed down.Guided by the industry's new regulatory policy,many game enterprises strengthen their sense of responsibility,and minor network anti-infatuation initiatives are upgraded again,and China's online game industry moves in the direction of boutique,and this drives the heat of the live game industry.In addition,muli-category games burst out with strong market vitality overseas,reflecting the higher global competitiveness of China's selfresearched games.In the future,along with the intensified competition in the domestic game market,game enterprises will compete more fiercely for highquality IP and R&D talents,but the emergence of the concept of“Metaverse”may bring new development opportunities for the online game industry.

关 键 词：网络游戏 游戏直播 元宇宙 IP改编游戏 

分 类 号：G219.2[文化科学—新闻学]