基于大数据AI的重大突发事件媒介化治理——一项系统性的应用研究  

Mediatized Governance of Major Emergencies Based on Big Data and AI:A Systematic Application-Oriented Study

作　　者：丁晓蔚[1] 李明[2] DING Xiao-wei;LI Ming(School of Information Management,Nanjing University,Nanjing 210023,China;School of Journalism and Communication,Nanjing University,Nanjing 210023,China)

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]南京大学新闻传播学院,江苏南京210023

出　　处：《编辑之友》2022年第12期59-70,共12页Editorial Friend

基　　金：南京大学文科青年跨学科团队专项:中央高校基本科研业务费专项资金资助项目(010814370112);南京大学文科卓越中长期研究专项(南京大学新时代文科卓越研究计划中长期研究专项)资助项目(010814914215);江苏高校哲学社会科学重点项目(2017ZDIXM071)。

摘　　要：文章所进行的是重大突发事件媒介化治理的系统性应用研究。研究分为六个板块。从横向看,涵盖了重大突发事件各个方面的媒介化治理;从纵向看,媒介化治理贯穿事前、事中、事后不同阶段。文中的要点有:构建面向应用的理论框架,深入理解研究对象的逻辑关系,深刻认识作为研究对象的特定事件,在媒介化治理中既进行动态把握又加以静态细察,构建媒介化治理主体的能力评估体系、构建全面风险管理体系、打造沙盘推演平台、打造社会实验平台,最终指向研发有着解决方案功能的“工具箱”。事前的媒介化治理,应防止塔西陀陷阱;事中的媒介化治理,主责部门宜加强网络舆情监测与应对,第一时间直接披露或通过新闻媒体披露真实而权威的事件信息,阻遏和消除与事件有关的谣言,实施有效的舆论舆情引导,对责任人和责任单位进行舆论监督;事后的媒介化治理,对舆论舆情引导工作的效果和媒介化治理的得失进行评估,明了得分点和失分点,总结经验和教训,以利于此后的重大突发事件的媒介化治理。This paper focuses on a systematic application-oriented research on the mediatized governance of major emergencies.The research is divided into six parts.From a horizontal perspective,it covers mediatized governance of all aspects of major emergencies.From a vertical perspective,mediatized governance runs through different stages,such as before,during and after the emergency event.The main points of the paper are:building an application oriented theoretical framework,deeply understanding the logical relationship of the research objects,deeply understanding the specific events as the research objects,dynamically grasping and statically scrutinizing in the process of mediatized governance,constructing the capability evaluation system of the mediatized governance entities,building a comprehensive risk management system,creating a sand table tactical simulation platform,building a social experiment platform.Finally,it points to the development of a "toolbox" for mediatized governance of major emergencies.The mediatized governance before-events should prevent the trap of Tacitus.In the middle of the events,the regulators should strengthen monitoring of and the responses to the Internet public opinions,and disclose the real and authoritative event information directly or through the news media in real-time,suppress and eliminate rumors related to the incident,implement effective guidance of public opinions.The mediatized governance after-events should evaluate the effect of public opinions guidance and the gain and loss of mediatized governance,understand the score points and loss points,and summarize experience and lessons for the benefit of mediatized governance of major emergencies in the future.

关 键 词：重大突发事件 大数据 AI 媒介化治理 全面风险管理体系 

分 类 号：G206[文化科学—传播学]