大学生网红群体的生成逻辑探析及教育策略  

The Formation Logic Analysis and Education Strategy of College Students Network Celebrity Group

作　　者：王雪[1] 黄海鹏[1] WANG Xue;HUANG Haipeng

机构地区：[1]长春中医药大学

出　　处：《吉林省教育学院学报》2022年第10期120-123,共4页Journal of Jilin Provincial Institute of Education

基　　金：吉林省社会科学基金项目“高校网红群体形成机理及价值导向研究”(2021S2);吉林省高教科研课题“大学生网红群体的发展现状与培养路径研究”(JGJX2021D147)。

摘　　要：新媒体时代下,探究大学生网红群体的生成逻辑,是大学生思想政治教育的必要前提。大学生网红群体的生成逻辑实质上就是由互联网发展壮大开始,经过商业价值影响,年轻人对新鲜事物兴趣浓厚,社会群体态度的内化与转换,从而形成大学生网红群体的个体发展活动过程。分析大学生网红现象对开展学生的思想政治教育和就业创业规划有积极的帮助和激励作用,同时应从价值取向和审美趋势等方面给予学生正确引导。In the era of new media,it is a necessary prerequisite for college students’ ideological and political education to explore the generation logic of college students’ Internet celebrities.In essence,the generation logic of college students’ Internet celebrity group starts from the development and expansion of the Internet.Under the influence of commercial value,young people are strongly interested in new things and the internalization and transformation of social group attitudes,thus forming the individual development process of college students’ Internet celebrity group.The analysis of the phenomenon of college students online celebrity has a positive role in helping and encouraging students’ ideological and political education and employment and entrepreneurship planning.Meanwhile,it gives students correct guidance from the aspects of value orientation and aesthetic trend.

关 键 词：大学生 网红 生成逻辑 教育策略 

分 类 号：G641[文化科学—高等教育学]