青年群体饮酒文化状况的调查分析  

Investigation and Analysis on Drinking Culture of Youth

作　　者：葛联迎[1] 李嵘圳 李宁 朱婧 徐丹 GE Lianying;LI Rongzhen;LI Ning;ZHU Jing;XU Dan(Xi’an Eurasian University,Xi’an 710065,China;Xi’an Yanta District Experimental Primary School,Xi’an 710061,China)

机构地区：[1]西安欧亚学院,陕西西安710065 [2]西安市雁塔区实验小学,陕西西安710061

出　　处：《现代食品》2022年第21期224-228,共5页Modern Food

基　　金：2021年陕西省大学生创新创业训练计划项目“氿源”(S202112712049)。

摘　　要：近年来,青年群体饮酒习惯问题、劣质假酒问题与酒文化认知问题引起了广泛关注。为更好发扬酒文化、了解青年群体饮酒现状,本文对青年群体饮酒状况进行调查研究。结果表明,青年群体饮酒的比例为65.57%;饮酒频率集中在每周3次以下;选择啤酒比例最高,为53.93%;大部分青年群体可以接受高度酒,且饮酒场景主要集中在自己家;大部分青年群体对酒产品偏向于线上消费,新式酒产品在未来的酒品市场上有很大的发展空间,青年群体认为市场上酒产品都是真的比例只有26.43%,说明酒品市场存在严重的假冒伪劣行为;采用评分法对青年群体酒文化认知程度进行分析,青年群体酒文化认知平均得分为34.55分,低于中位数36.00,说明青年群体酒文化认知程度有待提高。In recent years,the problem of drinking habits of young people,the problem of inferior and fake wine and the problem of wine culture cognition have attracted wide attention.In order to better carry forward the wine culture and understand the drinking status of young people,this paper investigates the drinking status of young people.The results showed that 65.57% of young people drank alcohol.The frequency of drinking was less than 3 times per week;The proportion of beer was the highest(53.93%).Most young people can accept high alcohol,and the drinking scene is mainly concentrated in their own homes;Most young people prefer to consume alcohol products online,and new wine products will have a great development space in the future wine market.Only 26.43% of young people think that the alcohol products in the market are genuine,indicating that there is serious fake and shoddy behavior in the wine market.The score method was used to analyze the level of alcohol culture cognition among young people.The average score of alcohol culture cognition among young people was 34.55,lower than the median 36.00,indicating that the level of alcohol culture cognition among young people needs to be improved.

关 键 词：饮酒习惯 劣质假酒 酒文化 认知 评分法 

分 类 号：TS262.2[轻工技术与工程—发酵工程]