市场变迁影响下的当代美学议题更迭——兼及对新时代文艺生产IP化的思考  

The Changes of the Chinese Contemporary Aesthetics Issues under the Impact of the Changes of the Market

作　　者：周兴杰[1] ZHOU Xingjie(School of Humanities and Law,Guizhou University of Finance and Economics,Guiyang,Guizhou 550025)

机构地区：[1]贵州财经大学文学院,贵州贵阳550025

出　　处：《中国文学研究》2022年第4期1-11,共11页Research of Chinese Literature

基　　金：国家社会科学基金重大研究专项项目“新时代中国特色美学基本理论问题研究”(18VXK010);贵州财经大学校级重点教改项目“‘项目式学习’引导下的论文写作课程教学改革研究”(2019JGZZD03)。

摘　　要：从发展历程来看,市场变迁对当代美学发展产生着深远的影响。围绕市场化进行的美学争论的焦点是文艺的商品属性与审美属性、意识形态性之间的关系,以及雅与俗的审美观念之间的关系等问题。文艺的商品属性与审美属性其实属于不同的逻辑层面,并不必然对立。文艺的意识形态性由生产、消费和语境等多种因素决定,因而商品化文艺也并非必然在意识形态上是虚假和错误的。“俗”的审美观念与“雅”的审美观念应为差异化的存在,是可以并存的。新时代文艺生产工业化程度的提升,推动文艺生产IP化。面对生产与消费中的问题,我们应倡导创造性创意,开展持续的、全民性的审美教育。From the view of the Chinese contemporary Aesthetics development,the changes of the market have made very deep impact on our Aesthetic.The topics of those aesthetic debates with marketization are the relationship between the commodity and the aesthetical character of literature and art,the relationship between the commodity and the ideology,and the relationship between the High Arts and the Popular Arts.The commodity and the aesthetic attribute belong to different logical scopes actually,so they are not necessarily opposite.The ideological nature of literature and art is determined by many factors such as production,consumption and context,so the commercialized literature and art are not necessarily false and wrong in ideology.The Popular Arts and the High Arts are different in the aesthetic attribute,so they can coexist.In the New Era,with the industrialization of literary and art production,the IP transformation of the literary and art production has been promoted.Faced with the problems in the production and the consumption,we should advocate creative ideas and carry out aesthetic education for the whole people of the country continuously.

关 键 词：市场变迁 当代美学 文艺市场化 

分 类 号：I01[文学—文学理论]