陕商精神与创业教育下的大学生服装直播带货策略  

The Strategy of College Students' Clothing Live Delivery under the Spirit of Shaanxi Businessmen and Entrepreneurship Education

作　　者：徐欣欣[1] XU Xinxin(Xianyang Vocational and Technical College,Xianyang 712000,China)

机构地区：[1]咸阳职业技术学院,陕西咸阳712000

出　　处：《西部皮革》2022年第24期49-51,共3页West Leather

基　　金：2022年咸阳职业技术学院教学改革研究项目“高职院校陕商精神与创新创业教育融合研究”(2022ZYB08)。

摘　　要：文章以大学生服装直播带货作为创业教育的实践途径,并充分融合陕商精神树立大学生创业过程中的责任意识,使大学生在服装直播带货创业实践中提升职业能力与加强职业责任感,同时并提出了大学生服装直播创业的带货创业策略,以期进一步培育大学生互联网创业思维,培养具有社会责任感的高层次创业人才。This paper takes college students'live clothing with goods as the practice approach of entrepreneurship education,and fully integrates the Shaanxi business spirit to establish the sense of responsibility of college students in the process of entrepreneurship,so that college students can improve their professional ability and strengthen their sense of professional responsibility in the practice of live clothing with goods.At the same time,it puts forward the entrepreneurship strategy of college students'live clothing with goods,in order to further cultivate college students'Internet entrepreneurial thinking,Cultivate high-level entrepreneurial talents with a sense of social responsibility.

关 键 词：陕商精神 创新创业教育 服装直播带货 售后服务 

分 类 号：F724.6[经济管理—产业经济] G64[文化科学—高等教育学]