基于视觉传达技术的广告设计系统设计  

Design of Advertising Design System Based on Visual Communication Technology

作　　者：韩为[1] HAN Wei(Shanghai Art&Design Academy,Shanghai 200060 China)

机构地区：[1]上海工艺美术职业学院,上海200060

出　　处：《自动化技术与应用》2022年第12期108-111,160,共5页Techniques of Automation and Applications

摘　　要：为解决广告动画设计系统存在的缺陷,以获得更优的广告动画,提出了基于视觉传达技术的广告动画设计系统。首先分析了广告动画设计系统的研究进展,找到引起广告动画设计系统缺陷的原因,设计了广告动画设计的硬件系统,主要包括图像编码模块和图像处理模块,采用根据视觉传达技术对广告动画视觉效果和播放效果进行设计,最后与其它广告动画设计系统进行了对比测试,验证了视觉传达技术的广告动画设计系统的优越性。Advertising animation design is the focus of current research. In order to solve the defects of advertising animation design system and obtain better advertising animation, an advertising animation design system based on visual communication technology is proposed. Firstly, this paper analyzes the research progress of advertising animation design system, finds out the reasons for the defects of advertising animation design system, then designs the hardware system of advertising animation design, which mainly includes image coding module and image processing module, and then designs the visual effect and playback effect of advertising animation according to visual communication technology, Finally, it is compared with other advertising animation design systems to verify the superiority of the advertising animation design system based on visual communication technology.

关 键 词：视觉传达技术 广告动画 播放效果 仿真测试 

分 类 号：TP391.41[自动化与计算机技术—计算机应用技术]