闭环供应链中互联网回收平台合作推广研究  

Research on Cooperative Promotions of Internet Recycling Platform in Closed-loop Supply Chain

作　　者：简惠云[1] 黄秋兰 许民利[1] JIAN Hui-yun;HUANG Qiu-lan;XU Min-li(Business School,Central South University,Changsha 410083,China;School of Management and Engineering,Nanjing University,Nanjing 210093,China)

机构地区：[1]中南大学商学院,湖南长沙410083 [2]南京大学工程管理学院,江苏南京210093

出　　处：《中国管理科学》2022年第11期64-73,共10页Chinese Journal of Management Science

基　　金：湖南省社会科学基金资助项目(18YBA446)。

摘　　要：考虑单个制造商,单个网络零售商和单个第三方回收商组成的闭环供应链系统,网络零售商在销售产品、推广零售平台的同时,利用自身知名度向消费者宣传推广第三方回收商的互联网回收平台,制造商选择是否分摊零售商和回收商的推广成本,文中分三种情形研究供应链成员的最优决策,并进行了对比分析。研究表明:制造商分摊推广费用比不分摊推广费用的效果好;制造商分摊网络零售商的推广费用比分摊第三方回收商的推广费用的推广效果好。The Internet recycling mode is still in infancy and developing stage in China.The public has low awareness of the Internet recycling platform and seldom uses the platform when disposing of wastes.In order to improve the recovery rate of the Internet recycling platform,game theory is used to analyze the cooperation of Internet recycling platform in closed loop supply chain,which is also based on the cooperation extension form of online travel agencies and hotels.In this article,supply chain system consists of a manufacturer,an online retailer,and a third-party recycler is assumed.The manufacturer uses raw materials to produce new products,and uses the old products recycled by the third-party recycler to produce remanufactured products.The online retailer is responsible for selling products,meanwhile,it takes full advantage of its own popularity to promote the third-party recycler’s Internet recycling platform to the consumers.The third-party recycler promotes the Internet recycling platform and uses it to recycle old products.A mathematical model is proposed to investigate the optimal cooperative promotion mode for a manufacturer.To address the above issues,Model O,Model M and Model L are established.In Model O,the manufacturer doesn’t share the promotion costs of the online retailer or the third-party recycler.In Model M,the manufacturer shares the promotion costs of the third-party recycler.In Model L,the manufacturer shares the promotion costs of the online retailer.These models mainly consider the wholesale price and sales price of products,the recycling price of old products,the online retailer’s compensation received from the third-party recycler,the promotion investment on the Internet recycling platform by the third-party recycler and the online retailer and so on.Inaddition,the promotion cost shared by the manufacturer is considered in model M and Model L,and the optimal decisions and profits of supply chain members are derived in the above models.By comparing the equilibrium solutions under the thr

关 键 词：互联网回收平台 合作推广 补偿费 闭环供应链 

分 类 号：F272[经济管理—企业管理]