生态经济视域下乡村旅游市场营销策略研究  

Research on Marketing Strategies for Rural Tourism From the Perspective of Ecological Economy

作　　者：石艳春[1] SHI Yan-chun(Provincial Branch of Anhui Radio and TV University,Hefei Anhui 230001,China)

机构地区：[1]安徽广播电视大学省直分校,安徽合肥230001

出　　处：《吉林工程技术师范学院学报》2022年第12期31-33,共3页Journal of Jilin Engineering Normal University

基　　金：安徽省职业与成人教育学会教育科研项目(azjxh17170)。

摘　　要：随着生态经济发展理念日益完善,以乡村旅游为核心的产业结构体系推动了乡村经济多元化发展,乡村人均收入显著提高。在生态经济视域下,针对现阶段乡村生态旅游经济发展的实际情况,研究乡村旅游市场营销策略,能够为乡村旅游经济可持续发展贡献一份力量。With the increasingly perfect concept of ecological economic development,the industrial structure with rural tourism as the core has promoted the diversified development of rural economy,and the per capita income of rural areas has increased significantly.From the perspective of ecological economy,according to the actual situation of rural eco-tourism economic development at this stage,a study was made of rural tourism marketing strategies,aiming to contribute to the sustainable development of rural tourism economy.

关 键 词：生态经济 乡村旅游 市场营销 健康可持续发展 “两山”理论 

分 类 号：F713.50[经济管理—市场营销]