基于UGC的非遗短视频传播力测度研究  

Research on Measurement of Transmission Power of Intangible Cultural Heritage Short Video Based on UGC

作　　者：翟姗姗[1] 弓越 查思羽 张纯[1] Zhai Shanshan;Gong Yue;Zha Siyu;Zhang Chun(School of Information Management,Central China Normal University,Wuhan 430079,China)

机构地区：[1]华中师范大学信息管理学院,湖北武汉430079

出　　处：《现代情报》2023年第1期110-119,共10页Journal of Modern Information

基　　金：国家社会科学基金一般项目“数字人文视域下非遗知识图谱自动构建与长期演进研究”(项目编号:20BTQ071)。

摘　　要：[目的/意义]随着社会的不断发展,非物质文化遗产的传播与传承模式都发生了巨大的变化,基于UGC的非遗短视频能够更好地对非遗信息进行展示与传播。[方法/过程]本文以UGC非遗短视频为研究对象,选取非遗短视频在传播过程中的特征指标进行分析,构建基于UGC的非遗短视频传播力测度模型,并针对当前京剧非遗短视频传播力情况,提出了提升非遗短视频传播力的相关建议与对策。[结果/结论]构建的基于UGC的非遗短视频传播力模型有助于了解非遗短视频传播力现状,进而促进非遗文化的保护与传承。由于本文研究中获取的数据量级有所不足,在以后的研究中将会加大视频数据的获取数量,减少由于数据随机性而造成的结果不稳定。[Purpose/Significance]With the continuous development of society,the propagation and inheritance mode of intangible cultural heritage have undergone great changes.The short video of intangible cultural heritage based on UGC can display and spread the information of intangible cultural heritage better.[Method/Process]Taking UGC short videos of intangible cultural heritage as the research object,this paper analyzed the characteristic indicators of the short videos of intangible cultural heritage in the propagation process,and established the measurement model of the propagation force of short videos of intangible cultural heritage based on UGC.In view of the current propagation force of short videos of Peking Opera intangible cultural heritage,this paper also put forward relevant suggestions and countermeasures to improve the propagation force of short videos of intangible cultural heritage.[Result/Conclusion]The propagation force model based on UGC is helpful to understand the current situation of propagation force of short videos of intangible cultural heritage,so as to promote the protection and inheritance of intangible cultural heritage.The magnitude of data obtained in this study is insufficient.The next step is to increase the amount of video data to reduce the results instability caused by the randomness of data.

关 键 词：UGC 非遗短视频 传播力 抖音 传播特征量 

分 类 号：G206[文化科学—传播学]