价值共创视角下制造业服务化企业服务价值实现路径研究  

Research on the Realization Path of Corporate Service Value of Manufacturing Servicizing from the Perspective of Value Co-Creation

作　　者：高素英[1] 陈雨婷 马晓辉 GAO Su-ying;CHEN Yu-ting;MA Xiao-hui(School of Economics and Management,Hebei University of Technology,Tianjin,China,300401)

机构地区：[1]河北工业大学经济管理学院,天津300401

出　　处：《财经理论研究》2022年第5期65-76,共12页Journal of Finance and Economics Theory

基　　金：国家社会科学基金重点项目(17BJY033)。

摘　　要：本文以服务化转型的制造业企业为研究对象,在构建动态服务价值共创模型的基础上,以系统的视角描述服务化过程中制造业企业、顾客与合作伙伴间的互动关系,确定服务价值实现的关键影响因素,并运用系统动力学原理进行仿真分析。仿真结果显示,大数据能力、顾客参与程度以及服务质量系数是多方主体共创服务价值的关键影响因素。其中,大数据能力对服务价值的提升作用最为显著。制造业服务化的本质是多方利益主体间在价值网络内协作进行的服务价值共创活动,研究发现有助于从价值共创视角厘清服务价值的实现路径,为处于服务化转型的制造业企业提供一定的经验借鉴。Based on the dynamic service value co-creation model, this paper describes the interaction among manufacturing enterprises, customers and partners in the process of service transformation, determines the key influencing factors of service value realization, and makes simulation analysis by using the principle of system dynamics. The simulation results show that the ability of big data, the degree of customer participation and the service quality coefficient are the key influencing factors for multi-parties to create service value. Among them, the capability of big data plays the most significant role in improving service value. The essence of manufacturing servicizing is the service value co-creation activities among multi-stakeholders in the value network. The research findings help to clarify the realization path of service value from the perspective of value co-creation, and provide some reference for manufacturing enterprises in servitization transformation.

关 键 词：制造业服务化 价值共创 服务价值 系统动力学 

分 类 号：F272.4[经济管理—企业管理]