零售企业库存管理需求预测优化研究--以A超市为例  

Research on the Optimization of Demand Forecasting for the Management of Retail Enterprise Inventory--Taking A Supermarket as an Example

作　　者：张娅 李思寰[1] ZHANG Ya;LI Sihuan(Huaihua University Huaihua,Hunan 418000)

机构地区：[1]怀化学院,湖南怀化418000

出　　处：《商展经济》2022年第24期85-89,共5页Trade Fair Economy

基　　金：湖南省自然科学基金项目“考虑顾客选择行为的生鲜产品供应链协调优化研究”(2022JJ50308)。

摘　　要：随着我国经济的发展,人们的收入和消费水平逐渐提升,零售行业获得蓬勃发展。零售行业主要是为顾客提供商品,其中的库存管理是零售行业一个非常重要的环节,库存量过小会影响顾客的选择,库存量过多就会增加企业成本。基于此,本文对A超市的概况、库存管理现状进行分析,发现库存控制不合理、顾客需求预测准确率低等问题,并着重用科学的需求预测优化研究及经济订货批量模型进行分析来解决A超市存在的问题。With the development of China’s economy,people’s income and consumption levels gradually improved,with the retail industry flourishing.The retail industry is mainly to provide customers with commodities,in which inventory management is a very important part of the retail industry.Too small inventory will affect the choice of customers,and too much inventory will increase the costs of enterprises.Given this,this paper analyzes the general situation of A Supermarket and the current situation of inventory management and fi nds out the problems of unreasonable inventory control and low accuracy in forecasting customers’demands.It also conducts optimization research on scientifi c demand forecasting and uses the economic order quantity model to solve the problems of A Supermarket.

关 键 词：A超市 库存优化 需求预测 经济订货批量 

分 类 号：F279.23[经济管理—企业管理]