上海“设计之都”建设中的海派文化推广策略研究  

A study on the promotion strategies of Shanghai style culture in the construction of Shanghai"design capital"

作　　者：吴春茂[1] 黄沛瑶 WU Chunmao;HUANG Peiyao(College of Fashion and Design,Donghua University,Shanghai 200051,China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051

出　　处：《东华大学学报（社会科学版）》2022年第4期84-89,共6页Journal of Donghua University:Social Science

基　　金：上海市侨联参政议政定向委托课题“上海设计之都建设与新海派文化协同共生机制研究”(项目编号:ZX202209280181)。

摘　　要：上海“设计之都”建设提升了城市国际影响力,营造了社区创意氛围。面向未来,上海“设计之都”建设面临着海派文化主体性传播的新挑战。本文基于海派文化的源流与定义,结合国外“设计之都”建设经验,通过文献研究、专家访谈、比较分析等方法,深度调研与剖析国外“设计之都”建设过程中的文化传播经验,提出上海“设计之都”建设中的海派文化推广策略,这有助于海派文化“走出去”,并打造国际一流“设计之都”。Since the construction of Shanghai"design capital",it has improved the city's international influence and created a community creative atmosphere.For the future,the construction of Shanghai"design capital"is facing a new challenge of the promotion of Shanghai style culture.Based on the origin and definition of Shanghai style culture,combined with the construction experience of foreign"design capital",this paper deeply investigates and analyzes the cultural communication experience in the construction process of foreign"design capital"through literature research,expert interview and comparative analysis,and puts forward the promotion strategies of Shanghai style culture in the construction of Shanghai"design capital",which will promote the Shanghai style culture and build an international first-class"design capital".

关 键 词：海派文化 推广策略 上海“设计之都” 文化传播 文化区域引领 文化产业振兴 

分 类 号：J50[艺术—艺术设计]