大型商场中橱窗展示设计的色彩运用  

The Use of Color in Window Display Design in Large Shopping Malls

作　　者：葛杰 Ge Jie(Shenyang Ligong University,Shenyang Liaoning 110159)

机构地区：[1]沈阳理工大学,辽宁沈阳110159

出　　处：《流行色》2022年第11期46-48,共3页Fashion Color

基　　金：沈阳市教科工委项目《思政元素融入专业课程实践路径研究─以沈阳市某高校艺术设计学院为例》(项目编号:SDSZ-2022-110)。

摘　　要：橱窗设计是商业展示设计中不可或缺的一部分,是商业销售空间最具魅力的展示区域,也是商业营销广告的一种形式,更是商业展示空间吸引顾客的常用手段之一。色彩是人类在观察事物时的第一感知,橱窗设计的根本目的是要吸引顾客,所以色彩在橱窗设计中的地位至关重要。通过对各种橱窗颜色的分析,可以看出色彩运用在橱窗的设计中是不可或缺的。色彩的色相、明度、纯度不同,给人带来的感觉不同,搭配的方式不同,形成的心理暗示便也不同。本文试图分析橱窗展示设计中色彩运用的特点,总结出色彩运用在橱窗展示设计中的常用方法。Window design is an indispensable part of commercial display design and the most attractive display area of commercial sales space.Meanwhile,window design is a form of commercial marketing advertising,and one of the common means of attracting customers in commercial display space.Color is the first perception when people observe things.The fundamental purpose of window design is to attract customers.Therefore,the status of color is crucial position in the window design.Through the analysis of various window colors,we can see that color is indispensable in window design.Different hues,lightness and purity of colors give people different feelings,different ways of collocation,and different psychological hints.This paper attempts to analyze the characteristics and summarizes the common methods of color application in window display design.

关 键 词：橱窗设计 色彩运用 商业空间 展示设计 

分 类 号：G63[文化科学—教育学]