德国Ruska Martín Associates工作室:打造能和消费者“对话”的葡萄酒包装设计  

RUSKA MARTíN ASSOCIATES,GERMANY:CREATING WINE PACKAGING DESIGNS THAT“SPEAK”TO THE CONSUMERS

出　　处：《包装与设计》2022年第6期68-81,共14页Package & Design

摘　　要：“优秀的设计不仅能让葡萄酒与消费者直接“对话”,吸引人们去感受它真实的滋味,还能帮助品牌与消费者建立起强烈的情感联系,让品牌在竞争激烈的葡萄酒市场脱颖而出。”“Good design not only allows the wine to‘speak’directly to the consumers,seduces them to experience the wine for what it truly is,but also helps brands establish a strong emotional connection with consumers,and stand out in the highly competitive wine market.”

关 键 词：工作室 品牌与消费者 葡萄酒市场 竞争激烈 

分 类 号：F42[经济管理—产业经济]