考虑联盟链和订货量波动的双渠道供应链定价与渠道选择  

Dual-channel supply chain pricing decision and channel selection considering consortium blockchain and order volume fluctuations

作　　者：梁喜 聂思英 杨茜 LIANG Xi;NIE Siying;YANG Qian(School of Economics&Management,Chongqing Jiaotong University,Chongqing 400074,China;School of Economics and Management,Southwest University of Institute and Technology,Mianyang 621010,China)

机构地区：[1]重庆交通大学经济与管理学院,重庆400074 [2]西南科技大学经济管理学院,绵阳621010

出　　处：《系统工程理论与实践》2022年第11期2976-2989,共14页Systems Engineering-Theory & Practice

基　　金：四川循环经济研究中心课题资助(XHJJ-2110)。

摘　　要：在制造商主导的网上直销、分销两种双渠道供应链系统中,引入区块链使用程度、订货量波动、交易费用等参数,在不采用和采用联盟链两种情况下对比分析双渠道供应链定价和渠道选择策略.研究表明:当采用联盟链时,若订货量波动满足一定阈值,则网上分销模式下的制造商和传统零售商利润都高于网上直销模式,若区块链变动成本处于一定阈值范围之内,各成员利润随着区块链使用程度升高而升高,当区块链使用程度满足一定阈值,订货量波动减少,对供应链成员都有利;在网上直销模式下,若区块链使用程度较高,制造商和传统零售商利润都高于不采用联盟链时;在网上分销模式下,当区块链使用程度和区块链变动成本满足一定条件时,采用联盟链的制造商、传统零售商和网上分销商利润都高于不采用联盟链时.In the manufacturer-led online direct sales and distribution two-channel supply chain system,the introduction of consortium blockchain use,order volume fluctuations,transaction costs and other parameters,in the case of no use and use of consortium blockchain technology in the two cases of comparative analysis of dual-channel supply chain pricing and channel selection strategies.Studies have shown that when using consortium blockchain technology,if the order volume fluctuations meet a certain threshold,the profits of manufacturers and traditional retailers in the distribution mode are higher than those of the direct sales model,if the variable cost of the blockchain is at a certain threshold range,the profits of each member increase with the increase in the degree of use of the blockchain,and the degree of use of the blockchain meets a certain threshold,the reduction of the fluctuation of the order volume is beneficial to the members of the supply chain;in the direct selling mode,if the degree use of the blockchain is high,the profits of manufacturers and traditional retailers are higher than those of not using consortium blockchain technology.In the distribution model,when the appropriate degree of blockchain use is selected and the variable cost of the blockchain meets certain conditions,the profits of manufacturers,traditional retailers and online distributors using consortium blockchain technology are higher than those who do not adopt consortium blockchain technology.

关 键 词：双渠道 供应链 联盟链 订货量 定价 

分 类 号：F274[经济管理—企业管理]