现代平面广告设计图形创意在教学中的应用  

The Application of Modern Graphic Creativity in Teaching

作　　者：吴晓丽 WU Xiaoli(Suzhou Wuzhong Technician College,Suzhou 215000,China)

机构地区：[1]苏州市吴中技师学院,江苏苏州215000

出　　处：《鞋类工艺与设计》2022年第22期69-71,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在市场经济快速发展提升的环境下,广告宣传已经成为促进商品经济循环流通的重要方式,在数字媒体技术持续创新发展的环境下,平面广告已经成为人们生活中常见的内容,这给人们的价值观和生活方式产生了深远的影响。图形创意是平面广告中重要的组成内容,利用图形方面的创新可以科学优化平面广告整体的视觉效果和表达效果,所以在平面广告设计教学中应当加强对图形创意教学的重视,促使学生在平面广告学习中对图形创意的概念和作用形成科学完整的认识。In the environment of the rapid development of market economy,advertising has become an important way to promote commodity economic circulation,in the environment of digital media technology continuous innovation and development,print advertising has become a common content in people’s life,which gives people’s values and way of life has a profound impact.Graphics creative is an important part of print advertising,using graphic innovation can scientifically optimize the overall visual effect and expression effect,so in the print advertising design teaching should strengthen the attention of graphic creative teaching,encourage students in the graphic advertising study can be to the concept of graphic ideas and role to form scientific complete understanding.

关 键 词：平面广告 图形创意 教学 

分 类 号：J524.3[艺术—艺术设计]