泰山茶品牌建设现状及发展对策  

Current situation and development countermeasures of Taishan tea brand construction

作　　者：蒋永涛 高文星 刘腾飞[3] 任志红[4] 杨圣祥[4] 陈挺 JIANG Yongtao;GAO Wenxing;LIU Tengfei;REN Zhihong;YANG Shengxiang;CHEN Ting(Tai’an Agricultural Technology Extension Center,Tai’an,Shandong 271000,China;Tai’an Agricultural Economic Development Service Center,Tai’an,Shandong 271000,China;Shandong Institute of Pomology,Tai’an,Shandong 271000,China;Tai’an Academy of Agricultural Sciences,Tai’an,Shandong 271000,China)

机构地区：[1]泰安市农业技术推广中心,山东泰安271000 [2]泰安市农业经济发展服务中心,山东泰安271000 [3]山东省果树研究所,山东泰安271000 [4]泰安市农业科学院,山东泰安271000

出　　处：《落叶果树》2022年第6期52-54,共3页Deciduous Fruits

摘　　要：简述了“泰山茶”区域公共品牌发展现状,分析了泰山茶品牌发展的制约因素,提出了泰山茶品牌发展的对策。This paper briefly describes the current situation of the regional public brand construction of Taishan tea, analyzes the restrictive factors for the development of Taishan tea brand, and put forward the countermeasures for the development of Taishan tea brand.

关 键 词：泰山茶 品牌建设 发展对策 

分 类 号：S571.1[农业科学—茶叶生产加工]