Yearning the Moon with Sixpence in Hand: Exploring the Relation­ship between External Corporate Social Responsibility, Employee Commitment, and Design Thinking  

作　　者：Weiwen Cai 

机构地区：[1]University of Stirling,Stirling,FK94LA,Scotland,UK

出　　处：《Journal of Finance Research》2022年第2期6-11,共6页财经研究杂志（英文）

摘　　要：Prior studies have emphasized the positive relationship between corporate social responsibility(CSR)and employee organizational identification,with the argument that external CSR acts could enhance employee commitment,work engagement,and loyalty via perceived prestige.Despite such emphasis,minimal suggestion has been given in terms of how to design and execute a moderate,structural,and sustainable CSR program to bond with employees on a deeper level of emotional connection.The aim of the present study was to highlight the benefits of adopting the design thinking method for investing and practicing external CSR,so as to realize a positive link between employee commitment,financial performance,and social recognition.

关 键 词：External CSR Organizational identification Work engagement Design thinking Sustainability 

分 类 号：F27[经济管理—企业管理]