民国旅游刊物游记的文旅价值研究——以《旅行杂志》中的浙江游记为例  

A Study on the Cultural-Tourist Values of the Travel Writing in the Travel Magazines of the Republic of China:Taking the Travel Writing on Zhejiang in the Travel Magazine as an Example

作　　者：陈丽君[1] CHEN Lijun(College of Tourism and Foreign Languages,Tourism College of Zhejiang,Hangzhou 311231)

机构地区：[1]浙江旅游职业学院旅游外语学院,杭州311231

出　　处：《文化艺术研究》2022年第6期49-54,113,共7页Studies in Culture and Art

基　　金：浙江省哲学社会科学规划课题“社会语言学视角下旅游广告语言的历时研究(1927—2015)”(项目编号:17NDJC261YB)的研究成果。

摘　　要：游记具有文学、地理学、旅游学、文化学等多重价值,对文旅融合发展有较大影响。但长期以来学界对游记,尤其是民国游记普遍存在整理上“零散无序”“只重名家”,研究上“不重视应用开发价值”等问题。民国时期,由于旅游业的正式诞生、旅游类刊物的不断出现,出现了大量写作意图和表现方式与古代游记有所不同的游记,并渐渐分化成旅行后纯粹记录感受的传统文学类游记和促进旅游业发展的报道性游记。与古代游记相比,民国旅游刊物上的游记更具有文旅开发价值,主要表现在:具有为旅游者群体服务的写作意识;其旅游方式、线路可为当代旅游开发提供丰富思路;独特的景观意象可增加旅游地时空文化意蕴,提高旅游体验品味。Travel Writing has literary, geographical, and cultural values and has significant influence on the integration of culture and tourism. Yet for a long time, travel writing, especially that of the Republic of China, are scattered and in disorder;the academic circle pays attention only to celebrated writers and not enough to the writing’s application values. With the emergence of tourism and travel magazines in the Republic of China, a new kind of travel writing, distinct from the ancient ones, boomed and later transformed into genres including traditional, literary travel writing and travel reports that promotes tourist attractions. Compared to ancient travel writing, travel writing in the travel magazines of the Republic of China is more valuable in terms of culture and tourism, for it’s more self-conscious to serve the travelers;it provides inspiration for modern travel styles and routes;its unique images enrich the historical charm of related tourist attractions and give the travel experience a sophisticated taste.

关 键 词：民国 《旅行杂志》 游记 文旅价值 

分 类 号：F592.7[经济管理—旅游管理]