产业链企业商业模式的分类及绩效:以半导体产业为例  

Classification and performance of business models of industrial chain enterprises:Taking the semiconductor industry as an example

作　　者：贺正楚 吴艳 潘红玉 HE Zheng-chu;WU Yan;PAN Hong-yu(Business School,Xiangtan University,Xiangtan 411105,China;Hunan University of Finance and Economics,Changsha 410205,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105 [2]湖南财政经济学院,湖南长沙410205

出　　处：《科技与管理》2022年第6期1-11,共11页Science-Technology and Management

基　　金：国家社会科学基金项目(22BJL121);湖南省自然科学基金项目(2022JJ40019)。

摘　　要：为了探索商业模式在提高产业链企业绩效中的作用,基于产业链理论和商业模式理论,对产业链企业商业模式的分类机制进行分析。通过提出2个要素“价值创造环节”“价值主张”,这2个要素同时融合了产业链和商业模式特征,基于2个要素对产业链企业商业模式进行分类。以中国186家半导体产业链企业(均为上市公司)为研究对象,采用K-W检验分析法,验证采用2个要素对半导体产业链企业商业模式分类是有效的。考虑多个经济因素的影响,构建半导体产业链企业商业模式类型影响企业绩效的多元回归模型。回归分析进一步表明,半导体产业链企业商业模式分类是合理的,且不同商业模式类型表现出差异化绩效竞争力。根据实证结果提出改善半导体产业链商业模式竞争力的对策建议。In order to explore the role of business model in improving the performance of industrial chain enterprises, the design mechanism of business model of industrial chain enterprises is analyzed based on the industrial chain theory and business model theory. Two elements of “value creation link” and “value proposition”(hereinafter referred to as “two elements”) are proposed. The two elements combine the characteristics of the industrial chain and the business model at the same time, and the business model of the industrial chain enterprises is classified and designed based on the two elements.Taking 186 China’s semiconductor industry chain companies(all listed companies) as the research object, the K-W test analysis method is used to verify that the use of two elements is effective in the classification of semiconductor industry chain companies’ business models.Considering the influence of multiple economic factors, the research constructs a multiple regression model of the impact of business model types of semiconductor industry chain companies on corporate performance.Regression analysis again shows that the business model classification design of semiconductor industry chain enterprises is reasonable. Different types of business models show differentiated performance competitiveness. Based on the empirical results, countermeasures and suggestions to improve the competitiveness of the semiconductor industry chain business model are proposed.

关 键 词：产业链企业 半导体产业 商业模式分类 企业绩效 

分 类 号：F270.3[经济管理—企业管理]