“酷日本”文化战略及其困境  

"Cool Japan"Cultural Strategy and its Dilemm

作　　者：骆娇 杨达[1] Jiao Luo;Da Yang(School of Public Administration,Guizhou University,Guiyang,Guizhou,550025,China)

机构地区：[1]贵州大学,贵州贵阳550025

出　　处：《管理科学与研究（中英文版）》2022年第11期179-184,共6页Management Science and Research

基　　金：教育部课程思政示范课程项目《国际战略学》(本-2021-0266);贵州省省级教学内容与课程体系改革项目:“国之大者”视域下《国际战略学》“课程思政”设计与教学“浸润”实践研究(2021010);贵州省高校思想政治工作“十个一”精品建设项目:《国际战略学》“课程思政”设计与教学“浸润”实践研究;贵州省省级金课项目《国际战略学》;贵州大学一流课程培育项目:《国际战略学》(XJG2021028);贵州大学研究生课程思政示范课程项目:《政治学研究方法》(KCSZ2022022)。

摘　　要：各国文化战略是国际战略中必须考量的因素。目前,世界各国文化相互影响、相互交融,对本国经济与国际交往产生着重要的影响,文化“软实力”重要性突显。日本在“文化立国”的指导下,“酷日本”从最初的媒体热词发展成为国家文化战略,并在各届政府的深化下逐渐发展成熟,成为亚洲典型的文化战略。“酷日本”文化战略将其原有的内容产业不断开发与扩展,逐步形成了独特的“酷日本”推行模式。“酷日本”战略以官方统筹规划,重视民间力量参与,重视文输出转码为特点,使得其在传播日本文化的同时,也带来了巨大的经济收益,同时改善了日本的国家形象,日本因此成功跻身文化大国之列。然而,在海外竞争加剧、新冠疫情现实冲击、日本历史虚无主义横行以及各国传统文化觉醒的大环境之下,“酷日本”文化战略并非如同构想中一帆风顺,反而面临着新的现实困境,还引发了各国对于日本文化战略以及警惕文化扩张的思考。Cultural strategy of each country is a factor that must be considered in international strategy.At present,the cultures of all countries in the world influence and blend with each other,which has an important impact on the national economy and international exchanges,and the importance of cultural"soft power"is highlighted.Under the guidance of"culture builds a nation","Cool Japan"developed from the initial media buzzword into a national cultural strategy,and gradually developed and matured under the deepening of various governments,becoming a typical cultural strategy in Asia.The"cool Japan"cultural strategy keeps developing and expanding its original content industry,and gradually forms a unique"cool Japan"implementation mode.The"Cool Japan"strategy is characterized by official overall planning,attention to the participation of folk forces,and the"cultural transcoding"of content output.It not only spreads Japanese culture,but also brings huge economic benefits and improves the national image of Japan.Therefore,Japan successfully ranks among the cultural powers.Abroad,however,increased competition,the new crown outbreak reality shock,Japan's nihilism of history,wandered and awakening of national traditional culture under the circumstances,the"cool Japan"culture strategy does not smooth as strategic idea,instead of facing a new reality.It also triggered the thinking of a national strategy for culture and vigilance of cultural expansion in various countries.

关 键 词：日本 酷日本 文化战略引言 

分 类 号：F27[经济管理—企业管理]