大数据背景下的成品油市场营销策略  

Marketing Strategy of Refined Oil Products Under the Background of Big Data

作　　者：于晓霏 YU Xiao-fei(SINOPEC Sales Corporation,Liaoning Shenyang Petroleum Branch,Shenyang 110031,China)

机构地区：[1]中国石化销售股份有限公司辽宁沈阳石油分公司,辽宁沈阳110031

出　　处：《化工管理》2022年第36期5-8,共4页Chemical Engineering Management

摘　　要：现如今经济发展水平逐渐上升,互联网及大数据在不断向社会生活的边界蔓延,完善处理相关体系的重要性愈发凸显。在这一过程中,成品油市场也发生着深刻变革。国内成品油市场的相关产业逐渐与国际接轨,随着成品油批发零售的放开,精准营销占据市场竞争主动地位显得迫在眉睫。因此,关注大数据背景下的成品油市场营销策略十分重要。Nowadays, the level of economic development is gradually rising. The Internet and big data are spreading to the borders of social life. The level of economic development is also gradually rising. The importance of improving the relevant system is becoming increasingly prominent. In this process, the refined oil market has also undergone profound changes. Due to the continuous maturity of China’s economic system, the relevant industries of the domestic oil product market are gradually in line with the international standards. With the opening of the wholesale and retail of oil products, it is urgent for precision marketing to occupy the active position in market competition. Therefore, attention should be paid to the marketing strategy of refined oil products based on big data.

关 键 词：成品油市场 营销 策略 

分 类 号：F274[经济管理—企业管理]