酒文化与旅游融合发展模式与路径分析  

Analysis on Mode and Path for the Integrated Development of Chinese Wine Culture and Tourism

作　　者：田江[1,2] 秦霞 TIAN Jiang;QIN Xia(School of Management and Economics,Chengdu 610054,Sichuan,China;Journal Editorial Department,University of Electronic Science and Technology of China,Chengdu 610054,Sichuan,China;Southwest Oil&Gas Field CDB Operation Company,PetroChina,Chengdu 610051,Sichuan,China)

机构地区：[1]电子科技大学经济与管理学院,四川成都610054 [2]电子科技大学学报编辑部,四川成都610054 [3]中国石油西南油气田川东北作业公司,四川成都610051

出　　处：《酿酒》2023年第1期24-28,共5页Liquor Making

基　　金：五粮液文化研究院首批课题资助项目“酒文化与旅游融合发展研究”项目(B2020004);四川省社会科学重点研究基地课题“面向成渝地区双城经济圈建设的全省科技期刊‘十四五’发展规划研究”(XSCG2021-015)。

摘　　要：酒文化是中华民族饮食文化的重要组成部分,酒文化与旅游的融合发展既是中华五千年文化延绵不息与世代传承的需要,也是发展传统文化、提升现代产业和经济转型的需要,更是传播中国文化、发出中国声音让世界了解中国的必然之道。全面分析国内外酒文化旅游的模式,研究“互联网+”背景下深化酒文化与旅游融合发展的路径,并针对四川省现状提出进一步融合发展的措施。Chinese wine culture is an important part of the dietary culture of the Chinese nation.The integrated development for Chines wine culture and tourism is not only required by the Chinese culture over five thousand and the Legends pass from generation to generation,and the development of traditional culture and the promotion of modern industries and the economic transition,but also the inevitable way to spread Chinese culture and make Chinese sounds to let the world know China.This paper comprehensively analyzes the model of wine culture tourism in the domestic and overseas,studies the path of deepening the integrated development of wine culture and tourism under the background of"Internet+",and further puts forward measures for the integrated development of Chinese wine culture and Sichuan wine industry.

关 键 词：融合发展 “互联网+” 全域旅游 模式与路径 

分 类 号：TS262.3[轻工技术与工程—发酵工程] TS971[轻工技术与工程—食品科学与工程]