脱域·在场:网络媒介影响下重庆市李子坝“三层马路老街区”游客认知与空间体验研究  

Disembedding to Presence:A Study on Tourists’Cognition and Spatial Experience in"the Old Block with Three-story Roads"of Liziba,Chongqing under the Influence of Network Media

作　　者：杨玲[1] 孟凡威 王中德[2,3] YANG Ling;MENG Fanwei;WANG Zhongde

机构地区：[1]重庆大学艺术学院,重庆400044 [2]重庆大学建筑城规学院,重庆400044 [3]重庆大学山地城镇建设与新技术教育部重点实验室,重庆400044

出　　处：《中国园林》2022年第11期46-51,共6页Chinese Landscape Architecture

基　　金：国家自然科学基金项目“网络时代城市公共空间‘脱域化’影响机理与干预研究”(编号51878086)资助。

摘　　要：“网红景点”现象催生的由脱域认知转向在场体验的大众游览行为,带动诸多城市场景“被景区化”,并表现出一些特征性空间问题。以重庆市李子坝“三层马路老街区”为研究对象,通过问卷调查,采集基础信息、认知差异及体验评价3个维度的调研数据,借助配对样本t检验、配对卡方检验剖析游客脱域与在场不同游览阶段的认知差异特征;利用体验综合评价分析游客对空间体验的满意度,使用因子分析、多元回归分析揭示出,在网络媒介影响下,感官体验因子>景观体验因子>文化体验因子>场景氛围因子>空间服务因子的空间体验评价影响程度。研究发现:网络媒介已成为当下青年人与空间建立关联的一个重要锚点,它打通了脱域与在场的空间间隔,但也对部分人群造成了阻隔;同时,传播的信息更多被标签化的空间表征限定,由此带来游客空间认知的隔断性及片段性;在网络媒介已介入空间更新的背景下,对现实空间的规划、建设及管理应遵循媒介传播规律,营造空间体验。Nowadays,the public’s visits have transferred from disembedding cognition to the present experience owing to the internet-famous attractions,giving rise to urban renewals with"being scenicized"sites along with spatial characteristics.The research object is"the old block with three-story roads"of Liziba,Chongqing city.A questionnaire survey is conducted to collect research data from three aspects:basic information,cognitive differences,and experience evaluation.Then the analysis about the cognitive differences between tourists’disembedding cognition and presence experiences is completed with the help of matched samples t-test and chi-square test.Whether tourists are satisfied with their on-thespot spatial experience or not is comprehensively evaluated.The factor analysis and multiple regression analysis are utilized to reveal the factors of spatial experience evaluation under the influence of network media.According to the importance,these are as follows:sensory experience factors,landscape experience factors,cultural experience factors,and spatial service factors.According to the research,the network media has become an important anchor point for establishing the connection between young people and space which has bridged the spatial interval between disembedding and presence,but also caused a barrier to some people.At the same time,the disseminated information is more limited by the labeled spatial representation,which brings fragmented spatial perception and the disorderliness due to the space-time transcending.Under the background that the network media has intervened in spatial renewal,the planning,construction and management should follow the law of media communication and create spatial experience according with it.

关 键 词：风景园林 网络媒介 网红景点 游客认知 空间体验 空间评价 

分 类 号：TU986[建筑科学—城市规划与设计]