数字化能否调节产品创新与服务转型的交互效应——基于A股制造业上市公司的实证研究  

Can Digitization Adjust the Synergy between Product Innovation and Service Transformation? An Empirical Study Based on A-share Manufacturing Listed Companies

作　　者：楼永[1] 赵铄 郝凤霞[1] Lou Yong;Zhao Shuo;Hao Fengxia(School of Economics and Management,Tongji University,Shanghai 200092,China)

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《科技进步与对策》2022年第24期61-70,共10页Science & Technology Progress and Policy

摘　　要：基于2012—2019年沪深两市668家A股制造业上市企业面板数据,实证检验产品创新与服务转型对企业绩效的交互效应,利用Python文本挖掘技术构建数字化指标,研究数字化对两者交互效应的调节作用。结果表明:产品创新和服务转型两者间的交互效应与制造业服务化水平有关,随着服务化水平提高,交互效应表现为U型关系;数字技术能够显著促进产品创新与服务转型协同发展,使两者交互的U型曲线拐点向左移动。进一步分析表明,大型民营企业引进数字技术对两者交互效应的调节作用更为显著。结论有利于促进制造企业产品创新与服务转型协同,对于实现高质量发展具有重要现实意义。Since the outbreak of the global COVID-19 pandemic, the world economy has continued to decline. The external demand market is sluggish, the risk of trade frictions has increased, and the price of factors has risen across the board. Since the reform and opening up, China’s export-oriented economic development model has relied on the comparative advantages of labor and other primary factors. In this complex environment, this model is unsustainable and thus the CPC Central Committee puts forward a new development scheme "prioritizing the domestic big cycle and mutually promoting the domestic and international double cycles".This is an important strategic measure to cope with the unprecedented economic changes in the world from the past century till now, and at home and abroad. Manufacturing enterprises play an important role in the construction of a new dual-cycle development pattern, and their high-quality development is related to the overall development of the economy. Under the background of “dual cycle”, product innovation and service transformation are important aspects for the outstanding development of manufacturing companies. Many companies choose to promote both product innovation and service transformation strategies in their productive and operational practices, expecting to create the synergy between each other. However, due to the limitation of resources and capability, these promotions often lead to internal resource competition, which calls for urgent consideration from manufacturing enterprises to create the synergy of the two on enterprise performances. Existing studies have explored the complex relationship between product innovation and service transformation from different perspectives, reaching a preliminary consensus that digital technology can help promote the strategic synergy between these two at a practical level, and revealing the relationship and mode of influence between each other. However most of the existing studies have explored the one-way promoting relationship between produ

关 键 词：产品创新 服务转型 交互效应 数字化 数字技术 

分 类 号：F406.3[经济管理—产业经济]