红色文创的符号化设计及语意研究  

Symbolic Design and Semantic Research of Red Cultural Creation

作　　者：李卓瑾 何蕊[1] Li Zhuojin;He Rui(Southwest Forestry University,Kunming Yunnan 650000)

机构地区：[1]西南林业大学,云南昆明650000

出　　处：《流行色》2022年第12期23-25,共3页Fashion Color

基　　金：云南省社会科学艺术科学规划重点项目“符号学视域下传承云南红色基因的创新设计研究”(项目编号:A2022ZS002)。

摘　　要：本文通过对红色文化创意产品出现符号化现象,分析红色文化创意产品外延语意的传达及如何通过象征手法构建意境传达红色文创的内涵。进一步研究红色文创设计者与欣赏者之间的交互行为,基于红色文创的设计原则分析对行为与情感及共生的交互语境。旨在从情感传达方面入手,使红色文化的多层语意以文创的外延形式得到更好的呈现。This paper analyzes the symbolic phenomenon of red cultural creative products,analyzes the extension expression of red cultural creative products and how to construct the connotation of artistic conception through symbolic techniques.Further study the interactive behavior between the designers and viewers of red cultural and creative works,and analyze the interactive context of behavior and emotion and symbiosis based on the design principle of red cultural and creative works.The aim is to make the multi-layer meaning of red culture better presented in the extension form of cultural creation.

关 键 词：红色文化 文化创意产品 符号语意 情感传达 

分 类 号：G63[文化科学—教育学]