基于5G互联网的避暑山庄冰嬉旅游微信营销对策研究  

Research on WeChat marketing strategy of bingxi tourism in Chengde Mountain Resort based on 5G internet

作　　者：张欣[1] 王强 张坤[1] Zhang Xin;Wang Qiang;Zhang Kun(Hebei Normal University for Nationalities,Chengde,Hebei,067000)

机构地区：[1]河北民族师范学院,河北承德067000

出　　处：《市场周刊》2023年第1期67-70,共4页Market Weekly

基　　金：2018年度河北民族师范学院校级课题“互联网+背景下承德冰嬉旅游微信营销策略研究”(PT2018004)。

摘　　要：5G互联网技术的发展给旅游营销带来了新的机遇与挑战。文章运用文献研究法、问卷调查法、数据统计分析等方法,分析5G互联网背景下避暑山庄冰嬉旅游微信营销现状,结合产业发展趋势和5G技术优势,挖掘避暑山庄冰嬉营销存在的不足,如品牌价值感弱、营销手段单一、营销内容缺少趣味性、资源协同不足、旅游营销效果不理想等。为推动旅游营销模式创新,改进旅游市场营销效果,文章结合5G技术新发展提出可行性建议。The development of 5G internet technology brings new opportunities and challenges to tourism marketing.The article uses the methods of literature study,questionnaire survey and data statistical analysis to analyze the status quo of WeChat marketing of Chengde Mountain Resort ice and snow tourism under the background of 5G internet,combining the development trend of the industry and the advantages of 5G technology,explore the shortcomings of Chengde Mountain Resort marketing,such as weak brand value,single marketing method,lack of interest in marketing content,lack of coordination of resources,tourism marketing effect is not ideal.In order to promote the innovation of tourism marketing mode and improve the effect of tourism marketing,the paper puts forward some feasible suggestions combined with the new development of 5G technology.

关 键 词：5G互联网 避暑山庄 冰嬉旅游 微信营销 

分 类 号：F274[经济管理—企业管理]