现代文具产品形态语义分析研究  

Morphological Semantics Analysis of Modern Stationery Products

作　　者：吴波[1] 焦绍聪 WU Bo;JIAO Shaocong(Qiqihar University,Qiqihar 161000,China)

机构地区：[1]齐齐哈尔大学,黑龙江齐齐哈尔161000

出　　处：《鞋类工艺与设计》2022年第24期159-161,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2021年黑龙江齐齐哈尔大学研究生创新科研项目《现代文具设计中的产品语义学研究》(项目编号:YJSCX2021056)。

摘　　要：我国文具行业正迎来前所未有的发展机遇,但同时也要面临诸如文具本土设计缺失以及设计严重同质化现象等困难和挑战。本文运用产品语义学详细分析了现代文具产品在外延、内涵、功能性、指示性、象征性等方面的形态语义,通过对语义概念的理解,使设计者与用户形成共鸣,把语义理念的设计放到更高的层次去思考,提高文具的满意度,使文具的最终形式呈现更多的形式。China's stationery industry is ushering in unprecedented development opportunities,but at the same time to face difficulties and challenges such as the lack of local design of stationery and the phenomenon of serious homogenization.This paper uses product semantics to analyze in detail the morphological semantics of modern stationery products in terms of denotation,connotation,functionality,indication,symbolism,etc.Through the understanding of semantic concepts,designers and users can form empathy,put the design of semantic concepts into a higher level of thinking,improve the satisfaction of stationery,and make the final form of stationery present more forms.

关 键 词：文具设计 符号学 产品语义学 形态语义 

分 类 号：TS665.4[轻工技术与工程]