基于实时离线计算一体化处理的烟草商业客户数据治理研究  

Research on Tobacco Commercial Customer Data Governance Based on Real-time Offline Computing Integration Processing

作　　者：郑俊华[1] 刘荣 陈星 梁思捷 李华磊 ZHENG Jun-hua;LIU Rong;CHEN Xing;LIANG Si-jie;LI Hua-lei(Department of Information,CNTC Guangdong Tobacco Corporation,Guangzhou 510610,China;Department of Technology,Yueshutech,Guangzhou 510000,China;Department of Information,Guangdong Tobacco Guangzhou Co.,Ltd,Guangzhou 510610,China)

机构地区：[1]中国烟草总公司广东省公司信息中心,广东广州510610 [2]广州阅数科技有限公司技术部,广东广州510000 [3]广东烟草广州市有限公司信息中心,广东广州510610

出　　处：《软件导刊》2022年第12期140-145,共6页Software Guide

基　　金：广东省烟草专卖局(公司)科技项目(2021440000240152)。

摘　　要：广东烟草商业系统已建成营销、专卖、内管、物流、财务等应用系统,积累了大量业务数据。如何有效利用数据、充分释放数据价值,助力企业业务创新、推动数字化转型,为国有企业提质增效,是行业高质量发展的重大课题。对目前烟草企业客户服务所面临的数字化困境进行分析,发现在处理数据规范、数据复用等数据治理方面的任务时需建立两套计算平台分别处理实时流式计算和离线批处理计算。针对当前问题,采用能同时兼容实时流式计算与离线计算的流批一体计算架构,设计出适合广东烟草商业系统的数据治理方案,实现了客户360度全景及违规预测的应用,提升了服务水平。Guangdong tobacco commercial system has built marketing, monopoly, internal management, logistics, finance and other application systems, and has accumulated a large amount of business data. How to effectively use the data and fully release the value of the data, and then help enterprise business innovation, promote digital transformation, and achieve quality and efficiency of state-owned enterprises, is a major issue for the high-quality development of the industry. In this paper, we analyze the current digital dilemma faced by tobacco enterprises’ customer service and find that two sets of computing platforms need to be established to handle real-time streaming and offline batch computing respectively when dealing with data governance tasks such as data specification and data reuse. To address the current problem, a stream-batch computing architecture that is compatible with both real-time streaming and offline computing is used to design a data governance solution suitable for Guangdong tobacco business system, which enabled the application of 360-degree customer panorama and violation prediction and successfully improved customer service.

关 键 词：流批一体 数据治理 数据规范 复用能力 客户服务 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]