企业家在数字化转型中的战略选择与实践推进——2022·中国企业家成长与发展专题调查报告  

Strategic Choice and Practical Advancement of Entrepreneurs in Digital Transformation:2022 Special Report on the Growth and Development of Chinese Entrepreneurs

作　　者：李兰[1] 董小英[2] 彭泗清[3] 戴亦舒 叶丽莎 王云峰 Li Lan;Dong Xiaoying;Peng Siqing;Dai Yishu;Ye Lisha;Wang Yunfeng(Institute of Public Administration and Human Resources,Development Research Center of the State Council;Department of Management Science and Information Systems,Guanghua School of Management,Peking University;Department of Marketing,Guanghua School of Management,Peking University;Department of Information Management,School of E-Business and Logistics,Beijing Technology and Business University;Department of Strategy and Industry,China Mobile Research Institute;Beijing Excellent Entrepreneur Growth Research Foundation)

机构地区：[1]国务院发展研究中心公共管理与人力资源研究所 [2]北京大学光华管理学院管理科学与管理信息系统系 [3]北京大学光华管理学院市场营销学系 [4]北京工商大学电商与物流学院信息管理系 [5]中国移动研究院战略与产业研究所 [6]北京卓越企业家成长研究基金会

出　　处：《南开管理评论》2022年第5期191-202,I0040,I0041,共14页Nankai Business Review

摘　　要：我国正进入数字经济快速发展时期,传统企业数字化转型成为重要的研究和实践课题。中国企业家调查系统于2021年8-10月组织实施了“2021·中国企业经营者问卷跟踪调查”。本文以调研数据为基础,分析了企业家对数字化转型的认知、动机与目标,数字化转型的组织保障与战略投入,数字化能力建设及对绩效的影响,并针对企业当前数字化转型面临的主要困难提出相应的管理建议和政策建议。In recent years,China’s economy has experienced a shift from high-speed development to high-quality development,from natural resource intensive to data resource intensive,and the digital economy has been growing quickly.In this context,the digital transformation of traditional enterprises has become a popular research and practice topic.Chinese Entrepreneur Survey System conducted enterprise surveys from August to October 2021 from five perspectives:influence of the government on the growth of the digital economy and entrepreneurs’driving force for digital transformation,digital strategic management and resource allocation,digital organization and talent,digital technology applications and digital transformation performance evaluation,and self-positioning and benchmarking of digital transformation enterprises.Based on the survey data,this study analyzes entrepreneurs’perceptions,motivations and goals of digital transformation,organizational guarantee for and strategic investment in digital transformation,digital capability construction and transformation impact on performance.It also analyzes the major challenges faced by enterprises in digital transformation and suggests corresponding policy suggestions.The survey has found that entrepreneurs are significant leaders,promoters and practitioners in the process of the national digital economy strategy implementation.Entrepreneurs have a comprehensive understanding of the digital economy and are reasonable and pragmatic in their strategic decision of digital transformation.The main motivation for entrepreneurs to promote digital transformation comes from organizations,focusing on seeking future development opportunities for enterprises,while the external motivation comes from changes in customer behavior and government policy guidance.The primary goal for entrepreneurs to initiate digital transformation is to reduce costs and increase efficiency.The more positively an entrepreneur views the environment,the current situation and the future,and the more attentio

关 键 词：数字化转型 战略管理 能力建设 管理建议 政策建议 

分 类 号：F270.7[经济管理—企业管理] F272.91[经济管理—国民经济]