场景赋能红色文化旅游发展的理论逻辑与多维路径  

Scene-empowered Red Culture Tourism Development:Theoretical Logic and Multidimensional Paths

作　　者：邵明华[1] 杨甜甜 SHAO Ming-hua;YANG Tian-tian(School of History and Culture/Institute for Cultural Industries,Shangdong University,Jinan 250100,China)

机构地区：[1]山东大学历史文化学院/文化产业研究院,山东济南250100

出　　处：《兰州大学学报（社会科学版）》2022年第6期95-104,共10页Journal of Lanzhou University（Social Sciences）

基　　金：国家社会科学基金艺术学重大项目“文化和旅游融合视野下黄河文化保护传承弘扬研究”(21ZD03);国家社会科学基金艺术学项目“乡村振兴战略下农村特色文化产业发展研究”(18BH156)。

摘　　要：红色文化旅游蕴含深厚的文化内涵与时代价值,是新时代推动社会主义核心价值体系建设与增强文化自信自强的重要动力,也是不断满足人民文化消费需求的重要内容。新场景培育成为文旅融合发展的重要动力引擎。以场景理论为基础,依据红色文化旅游的基本内涵与发展特征,构建“新场景—新行为—新价值—场景再应用”的红色文化旅游可持续发展的理论逻辑,从“真实性”“戏剧性”“合法性”维度阐明场景理论与红色文化旅游之间的内在联结,重新审视当前我国红色文化旅游的发展现状与困境,提出构建红色历史记忆与空间想象、推动全面立体式讲述红色故事,增强红色文化旅游交互式体验,推进红色文旅场景精准匹配的发展路径,为实现红色文化旅游内涵式发展提供理论支持与思路借鉴。Containing profound cultural connotations and time values, Red Culture tourism is a driving force for constructing the core socialist value system and enhancing cultural confidence and strength in the new era.Besides, it is a significant element in meeting people’s growing need of the cultural consumption. The production of new scenes is an important engine for the integrated development of culture and tourism. Based on the theory of scene as well as the basic connotation and development characteristics of Red Culture tourism, the present paper constructs a theoretical logic for sustainable development of this tourism consisting of the new scene, new behavior, new value and scene reapplication. Furthermore, it clarifies the inner connection between the theory of scene and Red Culture tourism in terms of“authenticity”,“theatricality”and“legitimacy”. After re-examining the current development and dilemmas of Red Culture tourism in China,the present paper proposes a development path of the Red Culture tourism by constructing Red historical memory and spatial imagination, advocating comprehensive and three-dimensional red storytelling, enhancing interactive experiences, and producing targeted Red Culture tourist scenes. This can provide theoretical support and ideas for realizing the connotative development of Red Culture tourism.

关 键 词：场景理论 红色文化旅游 理论逻辑 价值提升 多维路径 

分 类 号：G124[文化科学]