VUCA环境下创业企业如何设计商业模式——基于意义建构视角的案例研究  

How should a Start-up Design Its Business Model under the VUCA World:Based on the Perspective of Sensemaking

作　　者：贾竣云 陈寒松[2] Jia Junyun;Chen Hansong(School of Management,Shandong University,Jinan 250100;School of Business Administration,Shandong University of Finance and Economics,Jinan 250014)

机构地区：[1]山东大学管理学院,济南250100 [2]山东财经大学工商管理学院,济南250014

出　　处：《管理评论》2022年第10期328-340,共13页Management Review

基　　金：国家自然科学基金重大项目(72091311);国家自然科学基金面上项目(71672101)。

摘　　要：VUCA环境带来的更大不确定性,深刻影响着创业企业的商业模式设计。本研究基于意义建构理论,采用探索性案例研究方法,构建了“环境—意义建构—商业模式设计”理论模型,揭示了创业企业从动荡的环境中提取有效信息设计商业模式的过程机制。研究发现,环境变化为创业企业商业模式设计的意义建构提供了重要“原料”;商业模式设计的意义建构路径包括行为驱动式、问题驱动式、需求者驱动式和信念驱动式;而影响路径选择的关键因素主要有三个,即环境变化、企业发展阶段和创业者注意力配置。The extra uncertainty brought by the VUCA era has a profound impact on the business model design of start-ups.Based on the perspective of sensemaking theory,this paper uses exploratory case study to build a theoretic model of “environment-sensemaking-business model design”,and reveals the process mechanism of how start-ups extract effective information from the changing environment to design and establish their business model.It is found that the change of environment provides important “raw materials” for the sensemaking of the business model design of start-ups.Business models are designed through four types of sensemaking paths,namely,action-driven,issue-driven,demander-driven and belief-driven.The key factors which influences path choice are environmental change,stage of enterprise development and attention allocation of entrepreneurs.

关 键 词：VUCA环境 创业企业 商业模式设计 意义建构 路径选择 

分 类 号：F272[经济管理—企业管理]