大数据处理技术在家具审美评价中的应用  

Application of Big Data Processing Method in Furniture Aesthetic Evaluation

作　　者：马晓芳 曾利[1] MA Xiao-fang;ZENG Li(School of Furniture&Art Design,Central South University of Forestry and Technology,Changsha,Hunan,410004)

机构地区：[1]中南林业科技大学家具与艺术设计学院,湖南长沙410004

出　　处：《湖南包装》2022年第6期158-162,170,共6页

摘　　要：互联网的普及推动家具审美评价朝着数据资源多元化、巨量化的方向发展。运用大数据技术进行家具审美评价,为家具审美评价提供新的思路与方向,拓展家具审美评价的渠道。以沙发产品为评价载体,首先通过数据采集技术从互联网平台获取大批量文本数据,利用文本指纹算法以及人工筛选批量地对数据进行降噪处理,再通过实体识别算法对文本数据提取消费者对家具审美评价的实体词并进行维度映射,同时对实体进行情感判断,最后借助词云图、词频表将结果可视化。数据结果显示,消费者对结构方面的认知停留在浅表层;消费者对沙发整体形象高频词的特征总结为时尚、经济、实用,表明提炼的高频词基本符合影响家具审美评价维度的特征词;消费者普遍认可目前沙发审美的整体外观造型设计,色彩审美维度有待继续研究;运用大数据处理方法为进一步构建家具审美评价体系奠定了基础,为设计师了解消费者审美偏好进行产品设计迭代提供参考。The popularity of the Internet has promoted the development of furniture aesthetic evaluation towards the direction of diversification and huge amount of data resources.Use big data technology to conduct furniture aesthetic evaluation,provide new ideas and directions for furniture aesthetic evaluation,and expand the channels for furniture aesthetic evaluation.With sofa products as the evaluation carrier,first obtain a large number of text data from the Internet platform through data collection technology,and then use text fingerprint algorithm and manual screening to reduce the noise of the data in batches.Then use entity recognition algorithm to extract the entity words of consumers’aesthetic evaluation of furniture from the text data and map dimensions.At the same time,conduct emotional judgment on the entity.Finally,use word cloud map and word frequency table to visualize the results.The data results show that consumers’cognition of structure is superficial;The characteristics of consumers’high-frequency words on the overall image of sofa are summarized as fashionable,economical and practical,which shows that the refined high-frequency words basically conform to the characteristic words that affect the aesthetic evaluation dimension of furniture;Consumers generally recognize the overall appearance design of the current sofa aesthetic,and the color aesthetic dimension needs to be further studied;The use of big data processing methods has laid a foundation for further building the furniture aesthetic evaluation system,and provided a reference for designers to understand consumers’aesthetic preferences for product design iteration.

关 键 词：大数据 家具审美 审美评价 数据分析 沙发 

分 类 号：TS664.01[轻工技术与工程] TP311.13[自动化与计算机技术—计算机软件与理论]