企业平台化变革与创新影响因素双案例研究  

A Double Case Study on the Influencing Factors of Enterprise Platformalization Transformation and Innovation

作　　者：连远强[1] 宋明玥 Lian Yuanqiang;Song Mingyue(School of Business,Yangzhou University,Yangzhou 225009,China)

机构地区：[1]扬州大学商学院,江苏扬州225009

出　　处：《科技进步与对策》2023年第3期83-92,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71103155);教育部人文社会科学基金项目(16YJC630062)。

摘　　要：在数字网络技术与相关产业融合背景下,平台以创新思维引领经济发展。平台化变革与创新是企业实现升级转型的重要战略选择,无论是传统制造业延续性创新,还互联网企业突破性创新,企业均需要根据平台战略,通过突破转型障碍获得持续发展。在已有理论的基础上,结合海尔和滴滴两个企业平台化战略实施案例,揭示企业平台化变革与创新的4个影响因素。结果发现,企业变革与创新受用户参与、产品服务、资源体量、韧性与成长周期等因素影响。因此,应根据各企业实际情况制定平台战略,使其成为企业转型升级的驱动力。With the combination of digital network technology and related industry, the platform leads the development trend of new economy with innovative thinking. Platformalization transformation and innovation is an important strategic choice for enterprise transformation and upgradation. No matter if it is the continuous innovation of Internet enterprises or the breakthrough innovation of traditional manufacturing industry, the implementation of the platformalization strategy needs to be constructed and implemented according to the relevant influencing factors, so as to break through the obstacles of the transformation and development of enterprises and achieve sustainable development. Can platformalization transformation and innovation benefit all enterprises? Which factors indeed drive the process? Which specific strategy should be the optimal choice? These core questions have aroused a heated discussion among scholars. It is necessary to carry out a comprehensive analysis of the factors influencing the implementation of the platform strategy so that the platform strategy can empower enterprises to integrate and utilize resources in a wider scope and reshape the logic and internal mechanism of value creation. There have been studies on the necessity of platform transformation and platform strategy, and most of them focus on technology. However, little attention is paid to questions on the dimensions from which the transformation and innovation strategies should be evaluated. Therefore, on the basis of the literature related to platform theory, this paper explores the factors influencing enterprise platformalization transformation and innovation through a double case study and analyze the intrinsic mechanism in order to enrich the theory of platformalization innovation.In order to ensure the effectiveness of the double case analysis, the paper uses the case study method by selecting the typical enterprises which implement the platform strategy.According to the case selection criteria, two leading platform enterprises

关 键 词：平台战略 平台企业 生态系统 平台化创新 

分 类 号：F270-0[经济管理—企业管理]