浅谈大众传媒的广告管理及广告审查  

Discussion on advertising management and advertising censorship of mass media

作　　者：黄大庆 张文 Huang Daqing;Zhang Wen(Jiangsu Interest Reading Culture Co.,Ltd.,Nanjing,Jiangsu,210009;Jiangsu People's Publishing House Co.,Ltd.,Nanjing,Jiangsu,210009)

机构地区：[1]江苏兴趣阅读文化有限公司广告发行部,江苏南京210009 [2]江苏人民出版社有限公司,江苏南京210009

出　　处：《市场周刊》2023年第2期19-22,共4页Market Weekly

摘　　要：随着时代的发展,广告管理的内容也会不断变化,这就需要大众传媒继续学习、掌握新知识和新法规,丰富各种案例经验,精准控制广告创意的尺度,发挥出广告良好的商业效益和社会效益。文章通过分析广告对社会的影响,论证了广告管理和审查的必要性,并结合《广告法》相关条款,通过一些典型案例阐明了广告审查的基本准则和审查要点。With the development of the times,the content of advertising management will also continue to change,which requires mass media to continue to learn,master new knowledge and new laws and regulations,rich experience in various cases,precise control of the scale of advertising creativity,give play to good commercial and social benefits of advertising.This paper analyzes the influence of advertising on society,demonstrates the necessity of advertising management and censorship,and expounds the basic criteria and key points of advertising censorship through some typical cases combined with the relevant provisions of Advertising Law.

关 键 词：广告管理 广告审查 基本准则 三大要点 

分 类 号：G713.8[文化科学—职业技术教育学]