元宇宙视域下的游戏:一种全新的未来媒介  

Games in the Metaverse Perspective:A New Future Medium

作　　者：颜世健 YAN Shijian

机构地区：[1]北京师范大学新闻传播学院

出　　处：《传媒经济与管理研究》2022年第3期21-54,共34页Media Economics and Management Research

摘　　要：数字文明时代,游戏不仅凸显出独特价值,也表现出与传播学的高度契合性。将游戏作为一种媒介,尤其是作为元宇宙的入口和初阶形态进行考量,将有助于我们打通对人类未来媒介形态的把握。本文阐释了游戏本身的独特价值,认为游戏不仅是人类本能的映射,又高度符合人类福祉的核心,可以激活人类的多种潜能。作为游戏的媒介是一种全要素媒介,尤其是在技术演进、媒介功能和媒介偏向上高度符合未来传播需求的媒介。作为元宇宙的入口,游戏在技术基础层面、场景层面和逻辑层面与元宇宙形成立体的对接模式。元宇宙游戏在个体、商业和社会管理等层面的新价值启发我们,应充分利用游戏,以丰富而令人愉悦的形式解决当代生活的复杂问题。Both the unique value of games in the era of digital civilization and the compatibility between games and communication itself require us to examine and think about games as a medium,especially considering games as the entrance and initial form of the Metaverse,which will help us to grasp the future media form of human beings.This paper explains the unique value of games themselves,arguing that they are not only a mapping of human instincts,but also highly compatible with the core of human well-being and can activate multiple human potentials.The medium of games is a full-factor medium,especially in terms of technological evolution,media function and media bias,which is highly compatible with the future communication needs.As the entrance to the Metaverse,the game forms a three-dimensional docking mode with the meta-universe at the level of technical foundation,scene and logic.The new value of The Metaverse games at individual,business and social management levels inspires us to make full use of games to solve complex problems of contemporary life in a enriching and enjoyable form.

关 键 词：游戏 元宇宙 媒介技术 媒介价值 游戏场景 

分 类 号：G63[文化科学—教育学]