区块链技术应用对文化传媒上市公司效率的影响--基于DEA和协整检验分析  

The Impact of Blockchain Technology Application on the Efficiency of Cultural Media Listed Companies—Based on DEA and Cointegration Test Analysis

作　　者：孙骊超 SUN Lichao

机构地区：[1]南京财经大学

出　　处：《传媒经济与管理研究》2022年第3期151-171,共21页Media Economics and Management Research

摘　　要：本文以我国A股区块链指数中的文化传媒上市公司为样本,运用DEA效率评价和协整检验方法,分析不同区域内区块链技术应用对于文化传媒上市公司产业效率的影响。研究发现:区块链技术应用对文化传媒上市公司有着一定程度的长期影响。经济资源、科研实力、人力资源的客观差距会导致不同区域的文化传媒公司显示出不同的关联影响状态。京津、珠三角、长三角东部沿海发达地区的区块链技术生产效率相较于其他地区在资产规模、人力资源、资本水平、技术研发实力等方面关联度更高,生产效率更具备优势。因此,通过不断提高企业资产规模、人力资源水平、资本水平和技术研发实力,提升文化传媒公司应用区块链技术效率,最终将使区块链技术深度融入文化产业,为文化产业发展开辟新的道路。This paper takes the cultural media listed companies in China s A-share blockchain index as samples,and uses DEA efficiency evaluation and cointegration test methods to analyze the impact of blockchain technology application in different regions on the industrial efficiency of cultural media listed companies.The research finds that the application of blockchain technology has a certain degree of long-term impact on cultural media listed companies.The objective gap in economic resources,scientific research strength and human resources will show different related influence on cultural media companies in different regions.Compared with other regions,the developed coastal areas in the east of Beijing Tianjin,Pearl River Delta and Yangtze River Delta have higher correlation with blockchain technology production efficiency in terms of asset scale,human resources,capital level and technology research and development strength,and have more advantages in production efficiency.Therefore,by continuously improving the scale of enterprise assets,the level of human resources,the level of capital,and the strength of technology research and development,the cultural media companies can improve the technical efficiency of blockchain application,and ultimately integrate blockchain technology into the cultural industry,which will open up a new development path for the cultural industry.

关 键 词：文化传媒公司 区块链 DEA 协整检验 

分 类 号：F27[经济管理—企业管理]