基于质量差异化产品的店铺直送策略  

Direct-store-delivery Strategy Based on Quality Differentiated Products

作　　者：王凯 刘璐[1] 张冲 宋君 WANG Kai;LIU Lu;ZHANG Chong;SONG Jun(School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China;SchoolofManagement,JilinUniversity,Changchun130025,China;Tongda College of Nanjing University of Posts and Telecommunications,Yangzhou 225127,China)

机构地区：[1]南京邮电大学管理学院,江苏南京210003 [2]吉林大学管理学院,吉林长春130025 [3]南京邮电大学通达学院,江苏扬州225127

出　　处：《系统工程》2022年第6期43-54,共12页Systems Engineering

基　　金：江苏省高校哲学社会科学研究重大项目(2021SJZDA036);江苏省研究生科研创新计划项目(KYCX21_0854);江苏省高校哲学社会科学研究项目(2016SJB630005);南京邮电大学“1311人才计划”项目;南京邮电大学校科研基金资助项目(NY220212)。

摘　　要：作为一种不断凸显优势的库存管理方式,店铺直送(Direct-Store-Delivery, DSD)在零售行业得到广泛的应用。制造商面对质量差异化产品时,是否实施DSD策略成为其面临的重大抉择。研究由一个主导制造商和一个零售商组成的两级供应链,分析四种情形下的最优策略。由制造商首先决定DSD策略,求解两种产品的最优批发与零售价格,然后得出供应链成员最优绩效。结果表明,当高、低两种质量产品的货架空间占比均衡时,制造商愿意选择两种产品均实施DSD策略。当高、低两种质量产品的货架空间占比不均衡时,高质量产品货架空间占比较高,会促使制造商选择DSD策略;低质量产品货架空间占比较高,会促使制造商放弃DSD策略。As an inventory management method, direct-store-delivery(DSD) has been widely used in the retail industry. When manufacturers are faced with differentiated products of quality, whether to implement DSD strategy has become a major problem. A two-stage supply chain consisting of a leading manufacturer and a retailer is studied to analyze the optimal strategy under four scenarios. The manufacturer first decides the direct store delivery strategy, solves the optimal retail and wholesale prices of the two products, and then analyzes the optimal performance of supply chain members. The results show that when the shelf space proportion of high and low quality products is balanced, manufacturers are willing to choose two products to implement DSD strategy simultaneously. When the shelf space proportion of high and low quality products is not balanced, the shelf space proportion of high quality products is relatively high, which will prompt manufacturers to choose DSD strategy. The shelf space of low-quality products is relatively high, which will prompt manufacturing to abandon DSD strategy.

关 键 词：店铺直送 货架空间 质量差异 库存管理 

分 类 号：F274[经济管理—企业管理]