波普艺术在品牌快闪店中的设计应用研究  

Research on the Design Application of Pop Art in Brand Pop-up Stores

作　　者：罗宇晗 张玉山[2] 李颖一 何永欢 Luo Yuhan;Zhang Yushan;Li Yingyi;He Yonghuan

机构地区：[1]湖南信息学院艺术学院,湖南长沙410100 [2]中南林业科技大学中国文化创意研究中心,湖南长沙410004 [3]湖南涉外经济学院人文艺术学院,湖南长沙410205

出　　处：《家具与室内装饰》2023年第1期112-117,共6页Furniture & Interior Design

基　　金：湖南省教育厅科学研究项目(21C1356);湖南省大学生创新创业训练计划项目(5066);湖南省哲学社会科学基金项目(19YBA369);湖南省哲学社会科学基金项目(18YBA009)。

摘　　要：为了探讨当代艺术风格波普艺术与品牌快闪店商业空间的内在关系,研究波普艺术风格与消费文化、商业空间设计的联系。文章通过文献梳理论述波普艺术概念、发展和特点,通过典型案例分析品牌快闪店的现状并对其进行功能分类,归纳总结品牌快闪店特点。结合美妆品牌快闪店设计实践案例,以波普元素为切入点,对“快闪”空间的各个元素进行了深入剖析,并从空间结构、区域划分、材质运用等角度探讨了波普艺术“快闪”空间氛围的营造。波普艺术在品牌快闪店设计表现中应注重文化的挖掘和艺术形式的完美结合,把握当下消费者的视觉和心理需求,使其设计形式和应用范围都具有无限的可能性。This article aims to explore the inner relationship between contemporary art style pop art and brand pop-up store commercial space,and to study the connection between pop art style and consumer culture and commercial space design.The article discusses the concept,development and characteristics of pop art through literature combing,analyzes the current situation of brand pop-up stores and classifies their functions through typical cases,and summarizes the characteristics of pop-up space.Combined with the case of beauty pop-up space design practice,the article takes pop elements as the entry point,makes an in-depth analysis of each element of the"pop-up"space,and discusses the creation of the atmosphere of the"pop-up"space of pop art from the perspective of space structure,area division and material application.Pop art in the pop-up space design performance should focus on the excavation of culture and the perfect combination of art forms,grasp the current consumer's visual and psychological needs,so that its design form and application range have unlimited possibilities.

关 键 词：波普艺术 时尚文化 品牌快闪店 展陈设计 

分 类 号：TS664.1[轻工技术与工程]